Want to be exceptional? Be unreasonable.

If you want to be exceptional be unreasonable

What do these three have in common?

Each of them are leading voices in their respective spaces and professions.  Here is a super quick background on each.

Gary Vaynerchuk grew his family’s wine business from $3 Million to $60 Million before leaving to start Vaynermedia, a leading digital agency in the world.  He is a best selling author and sought after speaker.  Gary began his journey by creating a wine show on YouTube and created over 1000 episodes of Wine Library TV.  Now he has a team of people that follow him around and create the “Daily Vee.”

Casey Neistat is a filmmaker and world-class vlogger.  Casey has pioneered how many view vlogging and has over 9 million YouTube subscribers.  (That’s about the same as Jimmy Fallon if you were counting).  Casey grew this amazing following by creating a daily, high quality vlog series that highlighted his adventures and his life.

Seth Godin is one of the pioneers of modern marketing.  He is a best selling author many times over and is one of the minds that introduced us to “permission marketing.”  Seth grew an amazing audience by writing a blog each and every day…for years.  Each and every day, Seth “shows up” to share his thoughts on marketing, business and more.

These three are people I admire in business today.

They are the top of their game.  And each of them, in their own way, push me to work harder and do more.  Each of them is totally unreasonable…and that is why they have succeeded. Every time I start to create a goal to raise the exposure of my personal brand or my business, I start with a big idea.  I think of a goal that gets me excited or fired up.  I think “why not?”  That could be me!  And I even start to think of the possibility of what might happen if I head down the path.  And then I think, “ Maybe I should be more reasonable.”  I start to create the internal debate that goes like this… “You have a lot going on.  You have a family and you want to have some time off!  You know you need to think about your quality of life.  You need to be more reasonable.”

And that, my friends, is where exceptional goes to die.  It’s the reason I am excited about creating content every day.  It’s exciting.  It’s scary.  It’s even kind of fun.  But it’s not reasonable! If you want to be exceptional, you need to be unreasonable.

If you want to make sure you never miss an update, make sure to sign up for the Hasseman Marketing VIP newsletter!  You can do that here.  It’s not unreasonable.  🙂

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.