What To Do When You Are Off Your Game

hasseman marketing game winner

It seems everyone I know has been touched by some level of sickness so far this spring.  If you have not been sick (thank goodness), you know more than a few people who have been. It caught up with me for a few days last week too. I am feeling better now (not quite 100%, but I am getting there), but it really knocked me off my game for several days.

During that time, I struggled to call people back because I could not talk without coughing, I did not create as much content, and I certainly was not thinking strategically!  Everything I did made me want to lay down on the floor and rest. I was not myself, and it totally threw me off my game.

Times like this can be extremely frustrating if you are working toward a goal.  For example, I had been working on creating a new fitness routine in the morning and had made some steady progress.  But as the cold got me down, I threw fitness out the window in the name of more rest.  When you do something like this, most people respond in one of two ways.

Not Perfect, So Forget It: 

So many of us start striving for a goal and go full force toward it.  We work out every day.  Then one day we miss…and the entire thing goes out the window.  Jon Acuff talks about this in the book Finish.  He says the most important day is “the day after perfect.”

This is the day after eating perfectly.  That is the day that often determines whether you will keep going. Self Empathy and Determination:  The other way to look at a setback like this is simple.  We are all human.  Things happen.  We can’t change the past.  What we do need to do is start a new routine today.

We need to hold ourselves accountable without beating ourselves up.   So if you have been thrown off your game recently (like me), start today with a new streak.  For me, that routine starts with creating a new piece of content (thanks for reading it).  Now I am going to head down to the basement to get a new streak started there too. Make it a great day everyone!

Make sure you never miss an update!  Sign up for our VIP newsletter here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.