3 Lessons from a Dance Video

Please allow me a “proud dad” post here.  But I think you might get some value out of it as well.

My oldest daughter Skylar Hasseman is an aspiring dancer.  She just finished her Freshman year at Kent State University (and did very well) but it struggling with the idea of whether to return.  Like many young people (and not so young people) she is trying to decide which is the best path for her to reach her dreams and goals.  So in working to build her own personal brand, she has decided to create dance videos that showcase her dancing and her choreography skills.  (You can subscribe to the channel here).   

Her first video went up last night and (again proud dad here) I think it looks great.  You can check it out here.

But what does this all mean to you?  Great question.  I think she is battling with what many of us work on.  How do we work toward our goals?  How do we stand out in a loud world?  What if no one likes what we are doing?  You understand.  If you are like me, you have heard those voices in your head.

So here are 3 Lessons you can learn from my daughter and her video.

1.  She Chose Herself:  Dance is something where you can wait your whole life waiting for someone to “choose” you.  You go to auditions.  You are judged at competitions.  You wait to get chosen.  She decided to take a different (or maybe just an additional) path.  She created an opportunity to showcase her skills on her own.

2.  She Took Action:  How many times have you said, “I have an idea…” only to let it go because it might be too hard?  It’s those ideas that you need to take action on if you want to stand out.

3.  She “Shipped:”  The project is never done until it’s out there.  She could have waited to get one more shot.  She could have continued to work and edit and wait until it was perfect.  Instead, she pushed it out into the world.  I am proud of that. This first project can be deemed a success.  That’s great stuff.  Now, if she wants to really take this path, she needs to create more and more consistent content to build her brand.  Whether or not she does that is up to her.  But what’s cool, is that she knows that now.

Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.  Oh, and if you are in sales and want our Sales Playbook, click here and sign up…we will send it over!


Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.