The Work You Don't See

 As I write this I have a basement full of young ladies that will be on the local soccer team.  Yesterday they had a long day of scrimmages and today they are sharing pizza and watching the video of the games in order to learn.  I listen to the coaches going over lessons of strategy and positioning, and I know that today will make them better.  They are bonding and laughing and questioning and learning.  But it goes on outside of the spotlight.  It’s not big.  It’s not the sort of activity that ends up in the Under Armour commercial.  But it’s the little things (like this one) that success is built upon.  The same is true in sales and business (and the rest of life).  We always celebrate the crowning achievement.  We all want to get the kudos and the trophies and the recognition (and we should).  But so much of success is built upon the days when you are just alone (or with our team)…getting better.  They are built on the days when you make “one more sales call.”  They are built on the times when you choose to read a book instead of watch a reality show.  They are built on doing the work no one else sees. And it takes time. I don’t know if our girls soccer team will be great this year.  And frankly, that’s not the point.  What I do know is they are learning how to succeed.  What they need to understand now, is that you have to do it every day.  The same is true for building sales or content or a business.  You can’t stop because it’s hard.  You can’t quit because it’s inconvenient.  It’s about doing the work that most people don’t see.  Every day.  Over time.  And when you do, some day (years from now) someone will marvel at how you “came from nowhere” and are an “overnight success.”  But you will know different. 

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.