4 Tips On Building a Brand

Everyone in business wants to have an iconic and recognizable brand.  We want to have a brand like Apple, or Nike, or Harley Davidson.  But your brand is much more than your logo.  It’s the emotion your customers get when they see your logo.  It’s the feeling your company gives people who interact with you.  In today’s DMJ 101, I break down 4 Tips on Building a brand from the beginning.  Watch now!

4 Tips On Building a Brand

While building an iconic brand has thousands of steps, and likely, thousands of days, here are 4 things you can do to start building yours today.

Do What You Say You Will Do

You might read that and think “Well, of course!”  And you should.  Of course, we need to do what we say we are going to do.  But yet, we all deal with organizations that don’t live up to their own hype all of the time.  If you want to build enthusiastic brand ambassadors, you need to start with a strong foundation of doing the basics.  Do what you say you will do… every time.

Do Just a Little More

One of the best ways to surprise and delight your customers is to “do just a little more.” If you can consistently deliver on your promise, and then go above and beyond (even just a little), you are on your way to creating a tribe of people that will WANT to tell your story for you.

Own Your Mistakes

There will be mistakes.  No matter how hard you try, things sometimes go sideways.  What do you do then?  The best organizations don’t look around to blame someone else.  They work to solve the problem first.  When you do that, you can re-channel those frustrations into delight.  When things go wrong…go into action.

Create a Quarterly Appreciation Program

We dive deeper into this here, but sometimes your customers leave because they don’t think you care.  You never want that to happen.  So consider creating a quarterly appreciation program for your best customers.  Go to them at least 4 times a year (with branded merch) to show them love.  When you do that consistently, and with great merch, you will not only show gratitude.  But a reminder of that gratitude will be around them all of the time.

So those are my 4 tips for building your brand.  Want to dig deeper into this? I cover it in my new book Hit The TARGET.  And if you want to get our FREE TARGET marketing playbook, you can get that here.


Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.