Years ago, I read the book Traction from Geno Wickman. While I found the book good, I did not dive into the principles. I read the book…and moved on. Recently though, I noticed how many of the people I admire in business talked about the book, and his “Entrepreneurial Operating System.” The EOS is a system that helps many small businesses survive and thrive. So I went back and re-read the book…and decided to work on implementing the tactics.
Our Proven Process
One of the concepts in the book recommends you create a “proven process” around your business. This proven process is how you, as an organization, can create successful results for clients…regardless of which team member is working with you. This is something that I had not taken the time to work on the first time I read the book. But this time, I dove in and documented what we were already doing…when we were at our best.
Discovery
While some organizations in our industry will jump in and “sell” from the jump, that is not what we set out to do. We need to meet with you to find out what you want to accomplish. This is when we “discover” your budget for the project, who your perfect customer is, and what action you would like to move them toward. While we will occasionally have some ideas right away, most of the time we leave our discovery call and go to do some “homework” for you.
Present Solutions
After the discovery call, we “go back to the lab” to work on ideas for you. Once have a plan created, we present some solutions that we hope will be perfect for your event or promotion. While it sometimes seems there are millions of options for marketing and branded merch (and there are), we try to curate the best solutions for you here. We might set up a new meeting or just send over these solutions digitally. And if none of these solutions perfectly hit the mark, tell us! We will go back to work for you!
Implement & Deliver
Once you decide on a solution that fits your needs and your budget, it’s time for us to go to work! Now is when we work with our partner network of suppliers to fulfill your project. Now is the time that we send you proofs to make sure things are what you need, and we keep you up to date on how the project is coming. When all of those boxes are checked, a box of “marketing joy” finds its way to your office!
Follow Up On Results
So how did we do? Now is the time in the process when we need to follow up. We know that you need to have time to execute the event or the promotion. But once that happens, we will check in to see if the project hit the mark. We hope so! But either way, we want to circle back to see what we can do better next time.
Repeat
And then we start the process over again. We work hard to be proactive, but there are obviously projects that we don’t know about. So now is the time to get together and start the discovery over again.
So that is our Proven Process. Our goal is to help you create marketing and promotions that help to meet your goals and affect human behavior in your organization.
And as always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
