DMJ 1 on 1: 5 Books Every Entrepreneur Should Read

Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization.  This time Kirby talks talk about the importance of reading and 5 books he thinks every entrepreneur (and aspiring entrepreneur) should read.

DMJ 1 on 1: 5 Books Every Entrepreneur Should Read

Entrepreneurship is a journey filled with challenges, opportunities, and lessons. One of the best ways to navigate this journey is by learning from those who have walked the path before. This is where books come in. They offer a wealth of knowledge, insights, and experiences that can help entrepreneurs avoid common pitfalls, make informed decisions, and ultimately succeed in their ventures. This DMJ 1 on 1 discusses five must-read books for every entrepreneur. These books cover a wide range of topics, from creating scalable businesses and improving profitability, to understanding customer needs and launching successful businesses.

Reading is an investment in oneself. It not only broadens one’s knowledge but also improves communication skills, which are vital for any entrepreneur. The more you read, the more you understand the world around you and the better you can communicate your ideas, thoughts, and feelings. This can lead to increased earnings, as you can articulate your business ideas more effectively, negotiate better deals, and build stronger relationships with your clients, partners, and employees.

“E-Myth Mastery” by Michael Gerber

“E-Myth Mastery” by Michael Gerber is a must-read for every entrepreneur. The book demystifies the myths surrounding starting and running a business, and provides a clear roadmap for entrepreneurial success. Gerber emphasizes the importance of creating systems and processes in a business. These systems and processes, he argues, are the backbone of any successful business, allowing for repeatable success and scalability.

Gerber’s book is a masterclass on the importance of scalability in business. He explains that a scalable business is one that can handle increased demand without compromising performance or losing revenue. This is achieved through effective systems and processes that ensure every aspect of the business runs smoothly. By understanding and implementing the principles in this book, entrepreneurs can build businesses that are not only profitable but also scalable.

“Profit First” by Mike Michaelowicz

“Profit First” by Mike Michaelowicz is another essential read for entrepreneurs. Michaelowicz introduces an innovative accounting system specifically designed for entrepreneurs. This system, he claims, can significantly impact a business’s profitability, leading to financial success and stability.

The book also tackles the issue of entrepreneurial poverty, a situation where entrepreneurs are constantly struggling financially despite running successful businesses. Michaelowicz’s accounting system aims to eradicate this problem by ensuring that profits are prioritized. By applying the principles in this book, entrepreneurs can transform their businesses into profitable ventures.

“Buy Back Your Time” by Dan Martell

Time is a precious commodity for entrepreneurs. In “Buy Back Your Time,” Dan Martell explores the concept of delegating tasks to buy back time and focus on driving the business. Martell argues that entrepreneurs often find themselves running out of time because they try to do everything themselves. This, he says, is a recipe for burnout and business failure.

Martell suggests that by hiring the right people and delegating tasks, entrepreneurs can free up their time to focus on what they do best – driving the business. This not only leads to better business performance but also improves work-life balance. This book is a must-read for entrepreneurs looking to maximize their time and productivity.

“100 Million Dollar Offers” by Alex Hermozi

Understanding the market and customer needs is key to business success. In “100 Million Dollar Offers,” Alex Hermozi emphasizes this point. He explains how entrepreneurs can create offers that are so irresistible that people can’t refuse them. This, he says, is the secret to generating massive sales and revenue.

Orosi’s book provides insights into understanding the market and customers, and how to add value and answer objections. By applying these principles, entrepreneurs can create offers that not only attract customers but also lead to repeat business and referrals. This book is a must-read for entrepreneurs looking to create irresistible offers and drive sales.

“12 Months to a Million” by Ryan Daniel Moran

“12 Months to a Million” by Ryan Daniel Moran is a guide for entrepreneurs looking to launch a successful business and achieve a million dollars in revenue within a year. Moran shares strategies for understanding the audience, narrowing in on a specific product, and applying strategies for success.

Moran’s book is a roadmap for rapid business growth. He explains how entrepreneurs can launch a business and achieve rapid growth by understanding their audience and offering a product that meets their needs. By applying the strategies in this book, entrepreneurs can achieve their financial goals and build successful businesses.

Bonus: “Hit the Target” by Kirby Hasseman

As a bonus, Kirby recommends his own book, “Hit the Target.” This book is a guide for those looking to start or market their business more effectively. It provides insights into understanding the market, creating irresistible offers, and driving sales.


In conclusion, the recommended books provide a wealth of knowledge and insights for entrepreneurs. They cover a wide range of topics, from creating scalable businesses, improving profitability, delegating tasks, and understanding customer needs, to launching successful businesses. By reading these books, entrepreneurs can equip themselves with the knowledge and skills needed to navigate the entrepreneurial journey and achieve success.

So there you have it!  These are the 5 books that every entrepreneur should read!  As always, we want to provide you with value.  So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.