7 Books From My Business List

 I have been on a quest to read 50 business and personal development books this year…and the process has been awesome.  I have learned a ton (and you might expect) and it has inspired me to use my time wiser, try new things and launch new projects.  If you want the complete list of my 2015 books (so far) you can check that out here.  But many of my friends have asked me to narrow this list.  “If you only had time to read one book, which one would it be?”  It’s a fair question, but I thought I might narrow the list differently.  So I decided to look through the list and narrow them based on subject matter, so you might be able to select that way.  Here goes! Entrepreneurial FinanceProfit First was one of the most impactful books I read all year.  If you have a Master’s in economics, this might seem rudimentary.  But if you are like me (and most entrepreneurs I know) this represents a new way of thinking that makes more sense to me.  We changed the way we do finance in our company based on this book.  I could not recommend it more! Business Model ChangeThe Automatic Customer was another thought provoking book for me.  It made me think of ways I might create new revenue streams in my own business…and what kind of businesses I might look at next.  Mainly, it got me thinking.  I love that. Social Media MasteryThe Art of Social Media has a great mixture of basics and advanced techniques that are applicable right away.  You get a dose of philosophy but a big helping of tactics in this easy read.  The Art of Hustle10X Rule is the ultimate kick in the pants type of book.  If you are not creating the kind of success in your life that you want, Grant tells you it’s because you are not taking enough action.  I recommend to listen to this one while running, driving, etc. and you will find yourself wanting to work harder. Content MarketingIf you want to be a Content Marketing Jedi, then you need to read Content Inc.  I really like the way Joe Pulizzi explains it…and lets you know the end game.  He also does a great job of giving you success case studies and reminds you this is a long game process. Sales Process and DesignThe Sales Acceleration Formula is a great reminder that we need to think about sales differently.  Mark Roberge designed a process driven sales strategy with Hubspot that made me think differently.  Good stuff.  I will need to read this one again! Delivering Marketing JoyYes…that is a category!  I would be remise if I didn’t put my book on the list, right?  If you want to learn how to do Promo right, this is a good one...but consider my bias.  🙂 As you can see, I read a lot of other books too.  But hopefully this narrows the field down a bit for you.  Let me know if you have other books you know I should read! And that is how we do it.  Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here. 

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.