The Reason To Keep Showing Up

}

Reading Time: 2 minutes

20 Oct, 2018
j
Kirby Hasseman

hasseman marketing perserverance Since I started writing this blog every day, I have many times when I wondered whether or not to keep going.   The obvious goal (or at least it seems obvious to me) is to provide a ton of value to the people reading.  If I can do that over time, the audience will grow.  If I continue to do that over time, this will ultimately affect them in a positive way (and help grow our business).  I feel like that is growing a business the right way. But make no mistake.  There are have been times when I question whether it is worth it.  I wonder if anyone cares.  I wonder if it IS providing value.  I wonder if it’s worth it.  This is not a cry for help or a plea for attention.  It’s just an honest assessment of time.  Coming up with ideas each day, and clackety clacking the keys in order to create this, is a real investment.  If I am doing this, I am not doing something else. Then, though, I am reminded of a few things. First, I really do think this is the right thing to do.  Whether or not I create any short term sales with this strategy is really not the point.  It would be nice, sure.  But I really believe we are in a “Give First Economy.”  As I mention here, if I believe that, then I want to provide value up front.  Reconnecting with that helps. Next, I am reminded that I never know what will provide value!  Sometimes I will write an article that I think everyone NEEDS to read.  I am convinced that this article will really help people (like this one)...and no one really cares.  Then I crank out a piece quickly, and I assume the world will ignore it, and it catches fire (like this one).   I point this out because, if I believe my goal is to provide value (and I do) and I am not sure what will resonate (and I am not), then I just need to keep showing up.  I need to have a cup of coffee, wipe the sleep from my eyes, and get back to work. My guess is…you do too. Here’s to making a difference.  Make sure you sign up for our VIP newsletter below.  Become a VIP…and get all of the content we create once a week!    

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.