Books to Read in 2017

 For the last several years, I have set a goal to read enough to change me.  Two years ago I read 50 books.  Last year I read 31.  This year I have set the goal to read 40 books.  Why?  Because “in 5 years you will be the same person, except for the people you meet and the books you read.  Simply put, it helps me (and you) grow.  Here are just a few books I have completed so far this year (with links so you can check them out yourself). Deep Work:  These rules for success in a distracted world are good reminders.  The fact is, I think most of us understand that we get more done when we are focused.  But Cal Newport fills the conjecture with studies and facts.  Get Smart:  Brian Tracy covers the basics of success principles in this short book.  There are not new ground breaking principles here, but awesome reminders about business truth. Business For Punks:  Truth be told, I really liked this one because it was about BrewDog (and I am starting a new brewery).  That being said, I enjoyed their irreverent look at how to start a business.
The Fortune Cookie Principle: Often the most profound lessons are the simplest. We each need a compelling brand story to stand out in a crowded marketplace. Bernadette Jiwa teaches us to create one. The Subtle Art of Not Giving a F**k: Sorry for the language, that’s the title. If you are offended by language, I think it goes without saying you should steer clear of this one. If you are not, however, I think this has real and lasting lessons is priorities, business and life. This was one of my favorites of the year (so far). Delivering Marketing Joy:  What?  It’s my list!    As you may know, Delivering Marketing Joy was re-released this year with new material, a look and a new audio book as well.  If you want to learn how to create promotional products campaigns that pop, you might want to look at this one.  Contagious:  This one is high on my recommended list too.  Jonah Berger explains why things catch on (or go viral) and how you can work to make your idea spread as well.  This was a really good one. SCRUM:  I am excited about this one because the Hasseman Marketing team is reading this together.  It’s a great book that explains how to get more done in less time…and I think it lives up to the title.  I am anxious to continue to work with the team to implement some of the ideas here. Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.