Get Out Of The Cheap Seats

comments from the cheap seats

There was an announcement recently about a local business that was closing its doors.  I was saddened for the owners and the employees, and then I was fascinated by the response I saw from the cheap seats on social media.  Though there were certainly responses that expressed their sadness for the company, there were just as many that took the time to take shots at the business and the owners.  The comments were all over the place in nature, but I did notice one thing in common.

None of these “shots” came from other business owners or leaders.

Have you ever noticed that?  You rarely see negative comments from someone who has walked the walk.  These “coulda, woulda, shoulda” observations nearly always come from the cheap seats.  It’s easy to hurl insults when you don’t have to actually put in the work.  That’s why, as Teddy Roosevelt says, “It’s Not The Critic That Counts.”

The same is true for other areas too.

You rarely see a One Star Book Review from another author.

The person that creates content almost never posts mean comments on the new video creator.

A person who has worked hard to get in shape hardly ever fat-shames the person working out.

These people don’t spew venom at the person putting in the work because they know how hard it can be.  Sure, everyone has 20/20 vision from the past.  Everyone has an opinion on what needs to be done, or what you should have done.  But most people are unwilling to do it.  That’s not my opinion.  It’s just math.  The work is not done by the majority.  It’s done by those willing to raise their hand.

So if you are one of those people that is putting in the work, take heed.  You are appreciated.  And, like that local business, you might stumble.  As a matter of fact, stumbles are inevitable.  But the future is made by those that take the step, grab the bull and put in the work.  So good luck.

And if you are one of these people that find yourself yelling from the stands, this is your invitation.  Pick a project.  Take a step.  Do the work.  You will have way more impact than by just being another voice in the crowd.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.