It's Not About the Poker

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13 Nov, 2018
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Kirby Hasseman

hasseman marketing poker Once a month, over the fall and winter months, a group of guys in my community get together to play poker.  We are not expert poker players, by any means.  Sure…some of the guys are better than others…but none of us have found ourselves in Las Vegas at the World Series of Poker.  And that’s just fine.  It’s not about the Poker. Each month I look forward to getting together, catching up, and laughing with this good group.  Sure…all of us want to win.  But that’s not the point.  The point is to reconnect and to re-energize.   That’s how I feel about some industry events.  I might be going to a Trade show, but the products at the Trade show are often not the point.  It’s about growing the relationship with supplier partners…or the education.   Why does this matter?  Because it’s important how you gauge success.  If I only go to Poker to win a few dollars, I am missing the point.  In addition, I am missing out on the best part of the experience.   The same is true for events or other activity in our lives.  Make sure you recognize and decide what you are there for.  Then focus on that.  Then you might get something from the exercise. Make sure you never miss an update!  Sign up for our VIP newsletter here.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.