Goals: Set It And Forget It

hasseman marketing goals I am a big believer in goals.  Huge.  I think it’s the first step in creating an “intentional” life.  So many people have life “just happen” to them.  They don’t think about what they want to do or where they want to go.  So one day they wake up and are confused and disappointed about what their life has become.   Why did this happen?  Because they did not create their life on purpose.  That all starts with goals.   But here is something it has taken me a long time to learn…Goals are only part of the equation.   You can’t just dream about a life that you want.  You can’t just think it into existence.  You have to go out and make it happen.    That’s where your daly activity comes in.  Jeff Haden does an amazing job of illustrating this in the book “The Motivation Myth.”  He says his idea around goals is to “set it and forget it.”  Then you need to focus on the daily action.   So first you set the goal.  Then you reverse engineer what you want to accomplish with activities that will get you there.  Then you obsessively focus on the daily activities to keep you moving toward your goal.   For example, let’s assume you want to achieve a specific sales goal.  You set your big volume goal.  But as they say in the book The 4 Disciplines of Execution, that is known as a LAG goal.  That means, by the time you measure it, it’s in the past.  It’s important to have a big LAG goal.  But as a salesperson, you can’t make them happen without someone else.  You can’t force the prospect to buy.  You can only control your own actions. So in order to achieve the LAG goal, we want to create a LEAD measure.  This LEAD measure is something that you can do on your own that will ultimately lead to more sales.  What might some of these look like? *10 Prospect Calls Per Day*10 Face to Face meetings per week*1 Piece of Content Per Day*10 (Relevant) Product Presentations Per Week You get the idea.  These are things that you can do to drive sales.  You don’t need permission.  You just need to do these things every day.  If you do them, over time, good things will happen. So set the big goal.  Dream big.  I love it.  But then it’s important to take the extra time to map the activities it will take to execute on the goal.   Now…go do them…every day. Make sure you never miss an update!  Sign up for the VIP newsletter now.  Each week we send out one email to our VIP’s to give them all of the content in once place!  Sign up here.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.