Once a month, over the fall and winter months, a group of guys in my community get together to play poker. We are not expert poker players, by any means. Sure…some of the guys are better than others…but none of us have found ourselves in Las Vegas at the World Series of Poker. And that’s just fine. It’s not about the Poker. Each month I look forward to getting together, catching up, and laughing with this good group. Sure…all of us want to win. But that’s not the point. The point is to reconnect and to re-energize. That’s how I feel about some industry events. I might be going to a Trade show, but the products at the Trade show are often not the point. It’s about growing the relationship with supplier partners…or the education. Why does this matter? Because it’s important how you gauge success. If I only go to Poker to win a few dollars, I am missing the point. In addition, I am missing out on the best part of the experience. The same is true for events or other activity in our lives. Make sure you recognize and decide what you are there for. Then focus on that. Then you might get something from the exercise. Make sure you never miss an update! Sign up for our VIP newsletter here.