Simple…Not Easy

 I was looking into the eyes of a frustrated young lady.  She was in the middle of a situation where someone she used to be close to was disparaging her on social media.  She was angry.  She was emotional.  And she looked at me and said “I want some advice.  What do you think I should do?” It’s a tough spot.  But I said, “What I am about to say is simple…but it’s not easy.”   I told her that she needed to ignore it.  She needed to rise above it.  She should not respond in kind.  The fact is, what she needed to do was simple from my perspective.  It was simple because I was not emotionally attached to it.   But simple is not the same as easy. The same is true for nearly everything we want to accomplish in life.  We “know” what to do.  You want to lose 10 pounds?  You need to eat better and work out more.  Simple.   You want to increase your sales?  You need to reach out and talk to more potential customers.  You need to ask them to buy from you.  Simple. Oh, you want to have a better relationship with your significant other?  You need to listen more, give more, love them more.  Simple. That’s why it’s really easy to look at other people’s lives and diagnose what “they” need to do.  When we look at other people’s situations, we have no emotional attachment to the issues.  So we can look objectively and easily prescribe a solution.   What does this mean for you?  It means we all struggle with the same challenge.  We know what to do.  We just need to do it.  So grant yourself some grace if you have not done it in the past.  You can only do something about today. The solution is likely simple…it’s just not easy.  Today, do the thing you know you need to do.  Then do it again. Make sure you never miss an update!  Join our VIP newsletter here. 

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.