Summer SWAG To Delight The Masses

The weather is officially making the transition from spring to summer in many parts of the country.  The temperature is warming up and so is the desire to get together.  People are hungry to have real contact again, and we predict that will lead to some amazing opportunities for outdoor events.  This creates some cool opportunities for you and your brand.  With more organized events, you can use some great summer swag to recognize employees, appreciate customers and even create awareness with your prospects.

Here are a few pieces of summer swag that are sure to delight the masses.


Over the course of the past year, hand sanitizer has been a “go-to” promotional product that says “I care.”  And it still should be.  (We still want to stay clean and safe, right?).  But during this season, Sunscreen is the perfect product that sends that same message.  This is a super functional piece of branded merchandise that shows you care.  If you are having a summer employee event, a golf outing, or are excited to sponsor an outdoor festival, these can be perfect.  You can find a few options here.

Beach Towel

When you think of summer, what is better than a beach towel?  The answer…not much.  We talk about the “worst thing that can happen to a branded beach towel here.  They have a huge imprint area, are incredibly functional and the average lifespan of a beach towel is 7 years!  How about that for bang for your branded buck?  This towel is sand-proof and quick-dry.  It’s different and is sure to turn heads.  Learn more here.

Vacuum Drinkware

When most people think of summer, we think of sitting on our deck (or by the pool, lake, beach, etc) with a warm breeze in our face and a cool drink in our hand.  Right?  The right drinkware piece has become essential for enjoying summertime to the fullest.  The right vacuum drinkware can keep the hot drinks hot and the cold drinks cold.  So if you can provide your employees, customers, and prospects their favorite new drinkware piece, you are going to have a special place in their heart (and on their deck).  Here are two drinkware pieces that are sure to delight.  And since you can imprint with full color, you can have all kinds of fun with branding too!


There are so many items that can fall under branded “wearables,” so let me narrow it down here.  I am thinking of t-shirts, sunglasses and branded caps!  These are quintessential summer ware!  But we are t-shirt snobs.  We can tell you all you ever wanted to know about them here.  You can’t just hand out some cheap, scratchy shirts if you want your folks to wear them.  If you want a summer shirt, think performance, wicking, and soft!

And the same is true for a summer hat!  You want to give something to your tribe that they will want to wear.  Oh…and don’t be afraid to get creative with your decoration.  You don’t just have to splash your logo on the front.  You can…no problem.  But what about creating a meaningful saying or slogan on the front with your logo on the back?  Consider creating a movement with your merch!  Yes…we have wearables on our store here too.

Cheers!  Here’s to a fun and productive summer with your team and your tribe.  If you want to talk about other fun summer ideas, click here to set up a chat!  We would love to help.  Make sure you never miss an update!  Sign up for our VIP newsletter here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.