The Umbrella That Can Tell You When It Will Rain!

When it comes to any promotional premium, there are several factors that will make your promotion a sure-fire hit.

First, the very best promotional products are functional.  The best products are the ones that hold the advertising message and are used again and again.  Exposure right?

Another factor we like to talk about at Hasseman Marketing is a high “perceived value.”  You would love for your clients or your customers to think you are giving them something of value, maybe even something they think you spent more on it than you did!

Finally, if you can add a sprinkle of “wow” to the customers, you know you really have something!  If you can create something “remarkable” you know you have a hit. We have always said that umbrellas make for great Promotional Premiums because of two of these factors.  They are very functional and they have a high perceived value.  The fact is, everyone needs an umbrella, but no one wants to buy one.  But now we can add the “wow” on the umbrella as well!

Enter the Rain Alertz App

The Rain Alertz app is sold with certain umbrellas (see below).

When the customer gets an umbrella, they get a hang tag telling them to download a free app.  When they do this, they will get an alert when there is a 60% chance of rain, telling them to remember to take their “XYZ Brand Umbrella.” This is a really cool combination of the Promotional Premium with Technology!  But are the umbrellas any good?  They are.  Here are just a few of the umbrellas that come with the Rain Alertz app (for no extra charge).

The Challenger II:  This 62″ umbrella has the strongest patented frame in the world.  Tested in a wind tunnel at Texas A & M (really), this umbrella outlasted the competition.  This umbrella will last and last.  Check out the details here.

BT46 Inverted:  This style of inverted umbrella is taking the umbrella industry by storm (get it?).  The Phonebrella is powered with Bluetooth technology and contains a speaker and microphone in the handle connected to your phone.  How cool is that?  You can answer calls, play music and provide directions without getting your phone wet.  Learn more about this cool umbrella here.

Promo2:  And of course sometimes you just need to hit a budget point.  This 44″ auto-open umbrella is perfect for this occasion.  But don’t worry, this is still a nice quality piece.  You can learn more here!

Get one of these amazing umbrellas with the Rain Alertz App for your organization here.  Click on Rain Alertz Shop to browse and buy!

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.