It all started 5 years ago. PPAI (Promotional Products Association Inc) started to recognize and celebrate Promotional Products Work Week (PPWW). The idea was to rally the thousands of people in our industry to do a better job telling our story. Promo works…and we can prove it. (This year PPWW is April 19-24 and Paul Bellantone joined me on Delivering Marketing Joy to talk about it here). Since the beginning, we at Hasseman Marketing have rallied to this cause. We have done so through Open Houses, Social Media contests, speaking at local organizations and even having our local Mayor issue a proclamation. Why? Well of course it matters to us. But should it matter to you? PPWW Talks Numbers: In today’s marketing world, we rightly want to understand the metrics and return our investment. PPWW is a time when the industry talks about the real and tangible benefits of promotional premiums. We want to be a leader in the forefront of this conversation because it should matter to you…our customers. PPWW Backs It Up: In addition to talking numbers, PPWW provides customers with case studies and data to back it up! HMC Is Always Willing to Party: Let’s face it. PPWW is a celebration of what we do. At Hasseman Marketing we are always ready to pop open the bubbly and have some fun. Industry Leadership: When it comes to new initiatives, leaders get out in front to make things better. That’s how we feel about PPWW. Our industry needs companies that are willing to help our industry overall to be better. We want to be that. And we think our customers want to associate themselves with us because we are leaders in what we do…in every way. So that’s why we are a part of PPWW! To learn more about the initiative and some statistics that might make you lift your eyebrow, check out www.promotionalproductswork.org. If you are a Promo Pro and are interested in learning more about joining our team, check out this link and get our free Sales Playbook. If you are interested in learning more about us as a company you can check us out here or email us for more information here.
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