What Do I Win?

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7 Sep, 2017
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Kirby Hasseman

 Let me paint a picture.  You are on the cusp of a disagreement.  This might be with a loved one.  It might be with a spouse or a child.  Or it might be with a customer.  You have the facts on our side.  You have lined up your argument.  And, maybe, you are a little fired up.  We have all been there. But let me give you one question to ask yourself before you pick up the phone, hit send, or “let them have it.”  It’s a simple question.  But it gets you to the other side of the argument. “What do I win by winning?”  There are so many situations in business and in life where we dig in our heels.  We are indignant.  We are angry.  And maybe, we are right.  Maybe we have a right to be frustrated.  Maybe we are justified in our anger. But do you really want to say something you can un-say? Maybe you do. But ask the question first.  What is the goal?  What do I win by winning? 

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.