Lift The Heavy Stuff First

 One day, many years ago, my mother had asked my father and I to move some furniture around in our house.  This was early in my life, probably the first time I had been asked to perform such a “manly” job and I was happy to do it.  As we looked at the group of furniture that needed to be re-located, my dad pointed the biggest couch and said, “Let’s get that one first.”  He quickly explained that when faced with a tough task, “lift the heaviest one first” and the rest would seem easy. That is the exact opposite of what most people do.  It’s actually the opposite of what we are programmed to do.  We see something that looks daunting or uncomfortable or “heavy” and we put that off.  Our brain is wired to keep us safe and comfortable.  The problem is, the most important work is rarely safe or comfortable. If we want to grow, or stretch or reach new heights, we almost always have to step outside what is comfortable.  We have to “lean into” the things that might make us want to pause. Because here’s the thing:  Once we pause, our brain will start to look for things to talk us out of it.  The brain will try to keep us safe and comfortable. So when you feel that urge to do something new, act.  It’s most likely your brain giving you a signal that you are on the right path. Instead of pausing, find the heaviest, hardest, or most important task on your “to do” list and start it.  Think of yourself like I was, a young kid at the beginning of a project.  You need to move a bunch of the furniture in your life around, so you can create the life you want.  There is going to be some sweat and some heavy lifting.  So you might as well lift the heavy stuff first. 

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.