Episode 100 of Delivering Marketing Joy

It’s the moment we’ve all been waiting for! Hasseman Marketing celebrates Episode 100! We are all excited about our guest speaker, Mr. Seth Godin. This man is a legend in the marketing world and is very famous for his popular blog. Seth is also a Best Selling Author and has written eighteen books that have been translated into 35 different languages. Please take the time to check out these amazing works.  In Epidode 100, Seth Godin reminds Kirby to make a ruckus! Mr. Godin states that if you don’t want to be viewed as a commodity, then focus on what exactly people want. Find out something you provide that only you can provide, and then align that with what the customer wants. He also states that if you’re giving of your time to the community, then you are not taking part in a privilege. According to Seth, you cannot give in a world where everyone just takes stuff. He states that he would rather live in a world where everyone teaches and pays it forward.   Seth Godin touches on his heroes and explores the differences between heroes and mentors. He encourages everyone to checkout his blog, Heroes and mentors.   According to Mr.Godin, we will most likely give and give, but we will never get our share in return. People shouldn’t give for the purpose of expecting their business to improve. He believes that the only way to improve your business is by making it the only one they will choose. Each company needs to find something that customers would say sets them apart, which is where the higher pay margins will come from. Kirby also gets Seth to discuss the altMBA program, in which people are taught to see the world differently; to speak and be heard.   Don’t miss the opportunity to hear Seth Godin’s ideas about content marketing. Use this experience to give advice to people who don’t want to invest the time preparing, and just want to sell something now! Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.