You can post every day and still wonder whether social media is helping your business grow.
For branded merch professionals, that raises some important questions. What deserves your time? How do you build a recognizable voice? And how does your personal brand support the business you are trying to build?
On episode 621 of Delivering Marketing Joy, I welcome Charity Gibson back to explore social media for branded merch businesses, from what has changed to where busy owners can focus their energy.
Watch the conversation below, especially if you are showing up consistently but want a clearer purpose behind your social media efforts.
What We Explore in This Episode
Our conversation starts with the evolution of social media engagement, then gets into the questions merch professionals face when putting social to work for their businesses.
- What has changed? I ask Charity about the biggest shift she has seen over the last year or two and what people in the branded merch industry need to pay attention to.
- What separates posting from growing? We explore the difference between simply showing up on social and using that presence to support business growth. If you are posting regularly without seeing results, this is a question worth asking.
- How do personal and business brands fit together? For entrepreneurs who are the face of their companies, the two can be closely connected. I ask Charity how she thinks about that relationship and whether you can build both at the same time.
- Where should a busy owner start? With limited time, deciding where to focus matters. I ask where a merch business owner should put their energy first to use social media more intelligently starting this week.
Give Your Marketing a Clearer Direction
Those questions also invite a bigger look at your marketing. Are your social media efforts connected to your website, your message, and the physical experiences you create with branded merch?
Our Visibility Roadmap audits your physical and digital marketing, identifies gaps, and shows you how to address them—with or without our help implementing the plan.
