Top Marketing Posts For 2020 (so far)

It’s hard to believe it, but we are almost halfway through 2020.  Depending on you are feeling this morning, you might be thinking “I can’t believe we made it this far!”  Or you could be thinking “Oh my God this is only half over?”  Regardless of what camp you sit in, here we are near the end of June.  So I thought it might be good to look back at some of the top marketing posts we have written so far this year.  This is your chance to make sure you are caught up…and ready to take part in the second half of 2020 (may God help us all)!

Products You Need To Re-Open Your Business:  While you may or may not already be open, this post is worth a look.  Check back and make sure you are doing all you need to keep your employees and customers safe.  We all want to get business back on track, but a recent surge in Covid-19 cases reminds us we need to do it the right way.  Read this now.

Replacing Events with Branded Merchandise:  This is one of my favorites.  Why?  Because while we all want to get “back to normal,” I think that in many ways, that is not happening anytime soon.  We need to start living in the now (like I talk about in this post) and working to create marketing that works today.  This blog talks about a different way to go to market…and one we should all be considering now.

The Real Reason Masks Matter:  There is some sort of political divide over masks that I really don’t understand.  But this post explains the real reason you and your business should care about them.  It’s called “commerce.”  Read more here.

What Message Are You Sending:  While we should always be thinking about what message we are sending to clients, it’s really important right now.  It’s also a great time to really look.  Customers are more open to change than ever.  Take a look and honestly ask “what message are we sending?”

Creating A Work From Home Kit:  More and more employees are going to be working from home.  That’s fine and dandy, but how do you continue to create a work culture that matters?  One way is to create a kit that makes your team feel valued.  Here is a post to get your wheels turning.  We can help creating a custom kit just for your team.

These are a few of the top marketing  posts we have written so far in 2020.  Now that you are caught up, it might be a great time to consider jumping in on Hasseman U.  Learn more about that program and how to sign up here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.