When "Busy" Is A Good Thing

hasseman marketing busy If you have been around me, listened to podcasts like this one, or read this blog, you might know that I think “busy” is the most over-used word in the English language today. I believe that because the word “busy” has become one of two things.   1.  First it has become an excuse of why we can’t do things we really want to or need to?  How could we possibly have time to work toward our dreams?  We are too busy. 2.  Second, it has become lazy speak.  It’s just the answer you give…whether you mean it or not. So, as I said, I am not a fan of the word “busy.” But then I woke up this morning and thought about my schedule.  I just got back from a two day road trip.  I have another out of the office day on Friday.  Today, in my schedule, I have 1 day to jam in 3 days of activity.  My schedule was decidedly busy…and I was excited about it. That’s when I had a simple realization. You know you are doing the right thing, when you are busy and you are happy about it.  If your schedule is full for the day and you are fired up to attack the day, it shows your passion.  If you get to the end of the day wondering “where did that day go?” and you feel satisfied, you are probably working on the right projects. This is when you the word “busy” stops being an excuse.  It starts to become an excited descriptor.  When I started my business I used to say “When I’m bored, I’m poor.”  It spoke to the idea that I was excited to be busy.  It was important to my success. So start looking for those things that you are excited to tackle.  These are the things that will keep you busy…but in a good way. Make sure you never miss an update.  I know you are busy!  But once a week, we send out our VIP newsletter with all of the content for the week in one place.  You can get signed up for that here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.