Action + Patience = Power

 We live in an instant gratification culture.  When we are starting (anything) we want things to happen fast.  We want success.  We want attention.  We want sales.  We want all of those things…and we want them quickly.   The problem is, despite the stories of “overnight successes,” that is not really how the world works.  Maybe there have been people who have been “lucky” and have been “discovered” that have not put in the work…but I don’t know them.  And my guess is, neither do you.   Most overnight successes have been 10 years in the making.   That might seem frustrating in the short term.  Because while we are in the weeds, trying to get a project or career or company off the ground, it seems like things are taking forever.  But my hope is that it is encouraging news.   You are not stupid. You are not doing it wrong. You are not slow. This is just how it works…for everyone. That is why Gary Vaynerchuk talks a lot about Patience.  Building a company, a brand or an audience that matters takes time.  It takes time in the trenches.  It takes repetitions.  In the short run, we get frustrated because “it’s not happening fast enough.”  But take solace in knowing that success in nearly anything is more like farming than hunting.  We have to plant the seeds, water them and let them grow.  Then we get to harvest. The other side of that, though, is action.  When you hear patience, it doesn’t mean you just wait for the world to serve up success to you.  You have to make the calls, write the posts, attend the meetings.  You have to do the work.  And you have to do it consistently.  It’s not a one time flurry of activity.  It’s every day. But when you put the two together, you can really build something.  Action + Patience = Power.   Now go put in the work.  If you want to make sure you never miss an update, make sure to sign up for our VIP newsletter here.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.