Behind the Scenes of Interviewing A Hero

hasseman marketing seth godin There is a difference between “Mentors” and “Heroes.”   A mentor is someone who is actively working with you to help you grow in a specific endeavor.  Our industry has a great organization that is actively working to connect mentors and mentees, called PromoKitchen A hero is someone you admire from afar.  You might study them and try and emulate them.  But they might not necessarily know you.  They can have an impact, but it’s usually not face to face.   Today though, on Delivering Marketing Joy, I get to interview one of my Heroes, Seth Godin.  You can find that interview here.  He has a new book out called “This is Marketing.” What was interesting about this interview was in my preparation.  You see, unlike most all of my guests on Delivering Marketing Joy, Seth did NOT want the questions in advance.  In addition, I knew he had a book coming out…but I did not know what it was about. So while I had a few questions cued up, most of this interview was off the cuff.  This would be somewhat nerve-wracking anyway.  But since it was with one of my heroes, it was especially scary.   The great news for me, is Seth was incredibly kind and gracious.  Afterward, he even complimented me on the questions since I did not know what we were going to be talking about.  It was the equivalent of me patting my puppy on the head for going outside.  “Good boy!”  And I was thrilled with the encouragement.   So please check out the interview here and let me know what you think!   Make sure you never miss an update!  It’s time to sign up for the VIP newsletter now.  Each week we collect the content we create, and put it in one easy to read email.  It’s easy...and you can sign up here.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.