Welcome to a super awesome new blog post series for Hasseman Marketing called:
Each week we will talk to a branding all star about what make the Promotional Product advertising media so special!
This week we talk with Paul Kiewiet. Paul is the Executive Director of MIPPA (Michigan Promotional Products Association), former Chairman of PPAI, Speaker, Trainer and all around Marketing and Business Guru! When Paul speaks…people listen.
1. What is your all time favorite Promotional Product and why?That’s like asking which is my favorite daughter. The right promotional product that solves the right problem at the right time is always my favorite. 2. Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization? If so, can you tell us that story?It’s a small multi-tool with a knife and a scissors from a concrete company that my father did business with in the 1960’s. I don’t know how I ended up with it, but it’s moved with me throughout my adult life and reminds me of my dad every time I see it or use it. The product must be about 50 years old now but the imprint is still clean and the product still usable. 3. What is the current product you use all the time?I have a pad of sticky notes on my desk from TraverseCity.com. I use it every day for jotting quick notes and reminders. I received it last October and it will probably last until at least next October.
4. What is an idea/product that you think organizations UNDER use?I think personalized products are the most under used and most effective promotions. Everyone loves seeing their name on something and have a hard time throwing it away. It’s the best way to get someone’s attention.
5. What do you think is the best thing about Promotional Products as an advertising media? There are so many things that make promotional products the best advertising media – target ability, low cost per impression, affiliation with a brand to name a few. But the best thing about promotional products as an advertising media is that they touch all of the senses. They are the high touch counterpoint (or exclamation point!) in a high tech world. It fits perfectly with the touch-ability trend that we’re seeing today with board games and more analog experiences.
And…that’s the another edition of Brand-ecdotes! Thanks to Paul Kiewiet for taking the time to jump in on this brand new project!
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