Brand-ecdotes: Sam Kabert


Welcome to our awesome blog post series for Hasseman Marketing called: 



Each week we will talk to a branding all star about what makes the Promotional Product advertising media so special!  


This week we talk with Sam Kabert.  Sam is a leader at ValueBP, a great promotional products distributor in Silicon Valley.  He is also a leading content creator and podcaster.  You can listen to his podcasts here.  My personal favorite is Mojo Mondays!


What is your all time favorite Promotional Product and why?

The “Executive” Sticky Wallet from Handstands AKA the Kanga!

I haven’t carried a wallet since at least 2014 or so. Prior to the groundbreaking release of the “sticky wallet”, I used a phone case brand that shall rename nameless that had a credit card holder built in. While this worked great, eventually it broke my iPhone. I took my phone to AT&T and they said they actually heard several cases of this and it was the case that pushed up the phone screen and broke it. SO, now we have this amazing sticky wallet that works perfectly with my “minimalist lifestyle” and I don’t have to worry about my phone breaking! I love this specific one from Handstands because you get double the mileage and for a “fidgeter” like me (that despises fidget spinners) I can fidget with the strong (and sleek) black strap!


Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization?  If so, can you tell us that story?


My rally towel from Kaepernick’s breakout game against the Chicago Bears on Monday Night Football. Several reasons…

1) The game from Kap was unexpected and a breakout!

2) I was actually there with a promo friend – Mike from OrigAudio

3) It’s usually somewhat rare to get a gameday giveaway at an NFL game (vs MLB/NBA)

4) I used that rally towel at the gym for at least a year (washing it occasionally of course) until that sad sad day I lost it :/



What is the current product you use all the time?

Next to my Exec Sticky Wallet – my PopSocket. Like literally next to it. Making the switch to an iPhone PLUS I realized how small my hands are and that my fingers get sore typing on my phone without a PopSocket… yes, that’s right I love it for “health” related reasons! 


What is an idea/product that you think organizations UNDER use?

Bags. I’m not a bag guy. Love backpacks but don’t use enough re-usable grocery shopping bags. 


What do you think is the best thing about Promotional Products as an advertising media?

People love them! There’s a reason why an arena full of 20,000 people “Stand up and Shout” to get a shirt that doesn’t even fit them. I mean c’mon it’s like a Hanes Beefy T and an XL or even a 2XL!


And…that’s another awesome edition of Brand-ecdotes!  Thanks to Sam Kabert for taking the time to jump in!


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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.