Delivering Marketing Joy Episode 108

  This week in Episode 108 of Delivering Marketing Joy! Kirby interviewed Johanna Gottlieb from Axis Promotions. In this video, Kirby asked Johanna what made her a rebel with a cause.Johanna stated that this title stems from how she goes about her business. When she works with her clients, they know that she is not afraid to share her opinions with them. This knowledge allows the customers to trust her observations because they recognize that she has their best interest in mind. Approaching clients in different ways helps expand marketing ideas into areas that have not yet been explored by the clients. Showing by example can make these methods less intimidating and help the customer better understand them. All of these steps will help people elevate their thinking when it comes to marketing their company. Let your clients trust you as the expert…..these people are already performing so many tasks; don’t make the come up with ideas too. When you are the professional in an industry, take charge. Share your opinions with your clients, always keeps them informed of changes. Present any new pertinent research you find to your clients. Johanna pointed out that learning from professionals in the industry helped her build her business. Always as questions and never forget to keep growing. She discussed the experience she has gained and been able to share through PromoKitchen. Even if you have already achieved the title of professional in your own industry, there are still things to learn.  Constantly learning through listening to others or reading books are just some ways to expand your mind.  Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here. 

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.