Don't Rush the Pizza Maker

 I have a place here in town where I love the Pizza.  It’s old school and it’s great.  You even have to go and pick it up yourself, if you can believe that.  And when you call it can often take between 30-45 minutes (because they are always busy).   It’s really good pizza. But every once in a while, I am in a hurry.  I want that particular pizza, but I show up early.  I go in and look at my watch.  I  pay early in order to let them know I am there…and I am waiting.   So they rush to try and get me taken care of faster.  And when they do…it’s never quite as good.  It’s still really good, mind you.  But it’s not quite the same.  It’s not cut quite as perfectly.  The cheese is not quite as melty.  The crust is not exactly as perfect.  It’s good…but not quite as good. And it’s totally my fault. The Pizza Maker is an artist.  Yes they are in business.  But they have perfected making a pizza that is exactly the way I like it.  They have a process.  They have a time that this process takes.  Quality takes time.  The only variable changing this transaction, taking it from “perfect” to “very good”…is me.  I changed the transaction.  And I end up disappointed. We do that sometimes, don’t we?  We have our “go to” pizza place, hair salon, realtor, or whatever.  They take care of us just they way we like it.  We like their process.  We like their style.  Then we ask THEM to change for us…and we are disappointed.   It’s our fault. When I got in business in the Promo industry a wise teacher told me once that “there are three ways you can get it.  Cheap.  Fast.  Correct.  You get to pick two out of three!”  There is certainly wisdom in those words in our industry…but in most others as well.   For me I am going to take this to heart.  When I find someone doing things the way I love it…I will try and play by their rules.  I am going to make a pact to not rush the Pizza Maker. Let me know what you think!  Agree or disagree?  Either way, make sure you sign up for our VIP newsletter here.  We keep you up with all of our content and we have special offers as well.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.