Don't Tell Me. Show Me.


The older I get, the less I value ideas.


Don’t get me wrong.  Ideas are fun!  There is something truly fun and magical about that time when you (or your team) has an idea that is exciting.  You get to take the idea out and consider the possibilities.  It can be exhilarating.  But most of the time, that exhilaration goes away as soon as someone needs to actually “do” something.


The fact is, everyone in sales knows that if you want to sell more, you need to make more sales calls.  You need to reach out to new prospects.  But most sales pros don’t “do” it.  They don’t lack ideas or knowledge.  They lack the execution.


Everyone knows (me included) that if we want to get in amazing shape, we need to eat better (and often less) and work out more.  You know it.  I know it.  We don’t need a fancy new ab machine.  We need to put down the creamsticks!  We know it.  We just don’t do it.


So as you are planning your goals and vision for the coming year, remember this.  Planning and “visioneering” what your life will be life is fun.  It’s also important!  You can’t create a life on purpose unless you are intentional.  But build in specific action steps of what are you going to “do” each day to reach them.


In other words…


Don’t tell me what you are going to do with your words.  Show me what you are going to do with your actions.


I still enjoy brainstorming ideas with my team and my business friends.  As a matter of fact, I love it!  We still get the same rush from dreaming that everyone else does.  But what makes a session like that really exciting is opening your eyes and doing something about it.


Here’s to “doing.”


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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.