Episode 103 of Delivering Marketing Joy

This week in Episode 103 of Delivering Marketing Joy!, Kirby Hasseman interviewed Bill Petrie.  Kirby called Bill an “accidental entrepreneur,” and asked him how he started down this path. Bill discussed how to be never set out to start his own business. It wasn’t that he lacked the know-how; it just never was a passion for him. Bill said that he never possessed the entrepreneur spirit that Kirby has. Mr. Petrie reviewed how he was strong in the fields of sales, management, and marketing. Because of his vast experience, there were not a lot of firms that would take on someone with that amount of expertise. So when he was let go, he could find a job. Instead, he created himself a job by starting his business: Brandivate. Bill’s next challenge was trying to make a name for himself in the industry. He did this by starting a blog, and was soon shocked by the reactions. From this he begin speaking in the industry in larger forums. According to Bill, it is important to find a job that you’re all in when it comes to talent. This was the only way he felt fulfilled. Bill mentioned that his turning point came when word of mouth started spreading about his business to other clients. This and the support of the industry help him survive until he became successful. Kirby and Bill both agree it takes around for 12-18 months before a business can start to see a profit. In this video, Bill also asked Kirby how to get started on his business and what make it become profitable. Make sure you click on the video so you can hear the answer to this question directed at Kirby. Want to keep up all the time?  Join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.   

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.