This week in Episode 99 of Delivering Marketing Joy!, Kirby Hasseman interviews Charity Gibson from Green Banana Social and Next Products. Charity is known as a disrupter, meaning she is always looking for a new way to do things. During the interview, she discusses changes that she sees coming in the next few years regarding the industry. Charity believes that e-commerce will rise along with retail driven products. Businesses need to work with suppliers in order to keep themselves relevant. The idea is to make its suppliers want to keep us in the chain, instead of selling directly to buyers. There will always be a need for commodity products. People who buy in bulk don’t want to spend that extra dollar for pointless frills. Charity warns that companies need to watch out for the changes coming so they can be prepared. Both Kirby and Charity agree that in business, you need to pick a lane. Find what you’re good at and stay there. In other words “Find your Niche!”In this Episode, Charity states that most people are doing social media correctly. Charity considers that many people are not doing it wrong. She states that being authentic is critical in social media. She encourages everyone to be themselves; this is what comes naturally to those writing the posts. She upholds the conviction that “Not everyone needs to like it, just the right people.” When you go into Business you only need to attract certain people. During the interview Charity discuss what it is like to be part of Promo Kitchen. She loves being with everyone there because the atmosphere is so diverse. She believes that the ideas generated from Promo Kitchen are helping guide companies into the future. Having people from different skill levels helps new ideas flow. Finding different ways to aid the industry allows them to stay relevant, by looking at a problem from different angles. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.