FAQ's about Year End Gifts

 It is REALLY hard to believe, but the 4th quarter is upon us!  And if this year has been any indication so far, October, November and December are going to fly by.  That’s why now is the time to start thinking about saying “thank you” to your employees, stakeholders and best customers.  Yes.  It matters. Did you know that studies show that 69% of customers that leave you will do so because of “perceived indifference?”  That’s right.  They will leave because they think you don’t really care.  That is a statistic that can be hard to swallow.  But now is the time of year that you can assure that doesn’t happen.  On the other hand, we understand that you don’t want to completely break the bank.  So here are a few “frequently asked questions” that might be able to help you through the appreciation process. Do I have to buy for everyone?  This is a tough one.  This is a “yes, but…” answer.  The obvious answer is, “do you want everyone to feel appreciated?”  You should probably want all of your customers to know you appreciate their business.  They are, after all, giving you money!  But that doesn’t necessarily mean you need to appreciate them all evenly.  The fact is, most companies have the 80/20 rule.  20% of their customers will often represent 80% of their overall business.  If that is true for you, then you want to make sure the 20% REALLY know you appreciate them!  What we recommend is to select a gift that is extra special and get that delivered to your top clients.  Then create an “everyone” gift as well.  This can be a nice, lower cost item that can also be a gift for prospects as well. Do I have to buy a LOT of quantity?  Not always.  Depending on how many you need, and the budget you want to spend on each person, we have many suppliers that can do very low quantity so you can make sure every customer and employee is recognized.  Just let us know and we can guide you to a lower quantity option. What about Food?  Food can be a great gift for the year end.  First, it’s a customary item around the holidays.  But maybe more importantly, its a great share-able item!  Let’s say you have 4 customers in one office, a gift basket can be a gift for all of them!  One thing you want to consider about food is freshness.  When you go to a department store and see gift baskets out in October (or earlier), just know that those were likely put together months in advance.  How fresh could that food possibly be?  Just something to consider.  We have some amazing food options for your year end needs. Those are just a couple of questions we get!  We are glad to answer any additional questions you have too!  What is most important is to remember to say “thank you” to your customers and employees.  You will be glad you took the time! If you want to make sure you stay on top of all of our updates, sign up for our VIP list here. 

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.