We do a lot of video for ourselves and for our clients at Hasseman Marketing. In doing so, I get the chance to interview a lot of smart people. It’s one of the perks of the job. On the other hand, most people I talk to don’t WANT to be interviewed. Don’t get me wrong. They are okay with it. They are even quite good at it. But most of them did not wake up thinking “I can’t wait to put a camera and lights in my face so I can answer random questions!” That means that, no matter how passionate and smart they are, sometimes people get stuck. They know what to say. But in that moment, they struggle with how to articulate it. As a person that talks on podcasts, videos and presentations, I totally get it. Sometimes the words just don’t come out right. In these moments I try to redirect the conversation with the same basic question. It starts with “What’s the best thing about…” I stumbled upon this trick early in my career as I was fumbling for questions. When I asked people about “the best thing” about the project they were working on, they brightened up. They were able to re-frame the conversation in their mind and look at it from 10,000 feet. The question also seemed to allow them to think about their project from a pure passion perspective. Now I know the science backs this up. By resetting their mindset about the project (no matter what that project is) so they think about “what is best about” they insert a layer of positivity into the discussion. They are reminded about why they are working on the project in the first place. It also gives them the simple gift of getting them out of the weeds. So the next time you want to take a conversation to the next level, you might try this technique. Want a job? Ask the interviewer “What’s the best thing about working here?” Want to learn more about a prospect? “What the best thing about working in this position?” You get the idea. It will get the person talking and the conversation going…and you might be more interested too! P.S. Need more questions? I wrote this blog about 20 great questions to ask. Make sure you never miss an update. Sign up for our VIP newsletter here.