The PromoXperience Ragnar Recap

 What an adventure!  What an experience!   What a team!  Wow…was I ever out of my comfort zone! On November 2-4, I was honored to be a part of a group of 8 promotional products professionals that gathered together to take on the Ragnar Relay Trail run.  Dana Zezzo from Imagen Brands headed up this amazing effort that put the idea of a true “Field Test” for Promo Premiums to the test.  Watch the video here. The team consisted of Dana Zezzo and Ryan Meulemans from Imagen Brands (Crown and Vitronic), Joe Durham from Halo Branded Solutions, William Adair and Les Edwards from Proforma, Jimmy Visney RLK & Associates, David Schultz from Distributor Central and yours truly.  In order to complete the Ragnar Relay challenge, each member of the group needed to run 3 different challenging loops, of 4.1, 4.7 and 6.7 miles respectively.  The terrain was rocky, steep and challenging.  And once the group started running (I kicked us off at 10am on November 3), someone on the team was running non-stop until we finished them all! I was so impressed with the team. From the very beginning of setting up camp, everyone pitched in.  As we pulled into the drop off area, we had to drop our gear and then go “claim a camp spot.”  Once claimed, we had to set up camp and get ready to rest, sleep and live in this 20 x 20 spot.  Lots needed to be done in a short period of time and it was amazing how everyone worked together. And let’s face it…I was no help.  At one point I looked at Dana and said, “I have never set up a tent before.”  You could tell by the look on his face, he was wondering why he invited me. And speaking of gear, Dana and Ryan really hooked the group up!  Not only were we prepared with tech shirts, sweatshirts and flannels from S & S Activewear, but the Imagen Brands group came through with water bottles, Viking tumblers and all the Coleman camping gear we needed.  It was amazing (and I will outline those in a future blog post).    After my initial run at 10am, I had some time to rest as my teammates picked up the torch (or actually the belt).  The next time I was called onto run was around 5pm.  At that time I did the challenging Red loop, which was a 6.7 mile run with a big climb near the beginning.  The views were amazing at the top of the mountains.  My only complaint is that I could not take too much time to take them in!  I was too afraid I would fall. My final run came just after midnight.  I took nearly an hour to complete this 4.7 mile run.  Then I had time to rest a bit as I waited for my team to complete their legs.  After the run was completed, we got our finisher medals and tore down camp as quickly as we could.  Again, I was so impressed with the teamwork.    Not bad for a team of guys that (for the most part) had never really met before this trail run.  After the race we all headed to a hotel where we took a (long overdue) shower and soaked our tired bodies in a pool and hot tub.  While we all enjoyed a cold beer and shared stories, we recovered as best we could. I can say that through this “PromoXperience” I not only gained some valuable memories, but I connected with members of the industry in an event like no other. A huge thank you to Dana Zezzo, Ryan Meullmans and the entire Imagen Brands team for making it happen! Thanks for reading this!  If you want to keep up with all of the adventures of Hasseman Marketing (and join our VIP list) please feel free to sign up here. 

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.