What Do You Call Promo?

 When you search for Promotional Merchandise, what do you type in the search bar on Google?  What do you call it?  How do you view it?  What is the “right” thing to call the items you put your logo on?   It’s a 22 Billion dollar industry…so it should be easy right?  Turns out…not so much!  There are tons of terms for the items you put your logo on.  And many professionals in the industry don’t agree on what we should call it!  No wonder our clients are not sure.  Here are a few members of the Hasseman Marketing Team on what we like…and don’t like! Jeff Wickerham:  Jeff is an Account Executive in Ohio that has been around HMC for several years.  His favorite term?  SWAG.  His least favorite?  Trinkets. Eric Dingler:  Eric is an AE in the Virginia Beach area.  Eric says he is “not a fan of chotskies or swag.”  On the other hand, he does like “promotional items or (depending on the audience) novelties. I also gear for certain audiences.” Amy Hasseman:  Amy is a veteran of the marketing industry and really feels that what we call it matters.  She is not a fan of “trinkets and trash.”  She says that it’s important in the industry, but also for customers.  “If you want your brand to be a premium, then you should hand out Promotional Premiums.” No matter what you type in the Google Search bar, we want to help.  As a matter of fact, whether you buy from Hasseman Marketing or not, we want to be a resource.  So check out this link on 5 Questions Your Should Ask before your next campaign.   So whether you get branded items, promotional products, SWAG, or Promotional Premiums, make sure you consider the lasting impression you want to make.  How do you want your recipients to feel?   Make sure you never miss an update or piece of content.  Sign up for our VIP newsletter here.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.