What Seth Godin Taught Me About Blogging

 Several years ago at the PPAI Expo in Las Vegas, Seth Godin was the keynote speaker.  He was thoughtful and terrific.  In addition, after the keynote, Seth was gracious enough to do a question and answer session with a smaller group and I got to be a part of it.   During that smaller session, Dale Denham from Geiger asked him about his legendary blog that he famously writes for every day.  Point blank Dale asked him, “How do you write every day?”   Without missing a beat, Seth said, “How do you talk everyday?” We all laughed, but the point was made.  You can do nearly anything every single day…if you really want to do it. I thought of that exchange when I started writing this blog.  On May 31st I wrote the first one and thought, “I am going to write one every day for a month.”  It wasn’t easy.  But that first month went fast.  So did the second month.  The effort was not that bad…and the results were fun to track. But recently it’s become tougher.  My schedule has filled up.  The season is busier.  We are lower on staff.  We have a huge new project (to be announced here soon).  These are most often the times (for me) when I ask “Is it worth it?  Does anyone really care?” Enter another lesson from Seth.  I read his blog regularly.  And this week, this one hit me.  This post, about daily blogging, talks about the habit and the value in it.  He says that most people that start the habit of daily blogging are happy they did it…if they stick with it.  What does this mean to you?   I think it means that if you have something you want to do, you can.  Whether it’s a fitness goal, a sales goal, a goal to meditate or blog…you can do it.  It just takes the discipline to block out the voices that tell you that you can’t…and to keep hitting “publish.” P.S.  I am really excited that next Wednesday Seth Godin will be a guest on Delivering Marketing Joy!  He will be talking about many topics, including his new book!  Please check it out and help me spread the word! Make sure you never miss a daily update.  Sign up here to become our VIP!

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.