We all have “that voice.” I have talked about it before. We all have that voice that spends time telling us that we are not good enough, or smart enough, or not ready. We hear that voice the loudest when we are about ready to try something new or challenging. That voice is fear. That voice is insecurity. It’s a voice we all have. But what do we DO with it? Seth Godin, in his great book “What to do when it’s your turn (and it’s always your turn)” talks about this when he asks “where do you put the tired?” He points out that when people run a marathon, there will be a time when you get tired. There are no books on how to run a marathon WITHOUT getting tired. When you run 26.2 miles, you will get tired. So what do you do with the tired? The same point is true for fear and insecurity. There is no way to create or challenge yourself or try something new without hearing that voice. So what do you do with it? From what I can tell, people do one of a few things when confronted with “that voice.” Run Away: When faced with something that scares people, sometimes they just completely avoid anything to do with it. They feel if they don’t know about or see it, that opportunity will not exist. The problem with this group is they will never achieve what they could in life. By avoiding their fears, they avoid their potential too. Curl Up: Sometimes the fear just stops them. They don’t leave the area. They just watch others do what they want to do and wish. The challenge here is this leads to a life of jealousy. They will constantly be watching people doing the things they would love to do…but won’t. When you see people who are mean-spirited and judgmental online, I always consider this group. Fake It Till You Make It: You see this group full of bravado. They feel like if they are brash and confident enough on the outside, we won’t know they hear the voice. This has been me many times in my life. Though this is preferred to the first two, because at least they are leaning in, it is hard to sustain. I think the goal for this group is to start here, and then grow to a place where you don’t have to fake it anymore. Ignore the Voice: These people still hear that voice, but they choose to push forward anyway. They know it might not work. They know there is a chance of failure. But they find a place to “put the fear.” This is, generally, the group that creates long term value and content and success. Which one are you? If you are like most of us, you have been all of these in different areas of your life. But now that you recognize it…what will you be today…and tomorrow? Where will you put “that voice?” Make sure you never miss an update! Each week we send out one email with all of the content of the week! It’s our VIP list and you can sign up here.