Everyone can help. You don’t need to be in sales or management to help spread the word on social. Everyone is “in sales.” We are all able to help the brand. Likes, Comments and Shares: Facebook doesn’t show each business post to everyone. You can help our posts show up more by “liking, commenting, and sharing” posts. This increases our engagement and our reach. Please take pictures! If you have a fun group of guys, take a picture! Have a new specialty car? Take a picture. My suggestion is, put a person in every picture you can! Tag people in pictures. If we post a picture of someone who has bought a car, tag them in the picture. If we post a picture of the staff…same thing. This will show the picture to the friends of those in the picture and expand the reach. Stay positive. Nothing good comes from running anyone down on social…including competitors. Take complaints offline. If we get a person complaining about something on Facebook we want to get them to contact us directly. We NEVER want to argue online! We want to say something like, “I am so sorry you had that experience!My cell is xxxxxx, please call me so I can make it right!”
Written by: Kirby Hasseman
Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.