DMJ Podcast: 3 R's of Marketing

 When you were growing up, you might have heard about the 3 R’s of Education.  You know what they were, right?  It consisted of the basics; reading, writing and arithmetic.  Read more details from this blog post (including case studies) here.  Today on the Delivering Marketing Joy podcast, we dig into this topic and which one of the R’s is most important!  Listen in here! As you can hear in the podcast in details, the Three R’s are Reach, Recall and Reaction.  Reach:  I think we spend too much time, money and attention on the first R, reach.  It’s an important component…but it’s not the end game.  Salespeople focus on that number because it’s sexy.  But it doesn’t tell you how many people you reach that actually want  your product! Recall:  This is more important because you need people (and hopefully your target) to remember your message and your organization. Reaction:  This is the holy grail!  We need to reach people.  We need them to recall us.  But most importantly we want them to React.  We need them to pick up the phone, click on the link, come to the store.  The best advertising and marketing causes our target market to react! Thanks for listening to the Delivering Marketing Joy podcast!  Let us know if you have any topics you want us to dig into!  We want to provide as much value as possible!


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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.