Episode 110 of Delivering Marketing Joy

This week in Episode 110 of Delivering Marketing Joy! Kirby interviewed Joe Haley and the pair discussed how to produce content comparable to a media company.Mr. Haley is a Product Editor and a Corporate Trainer at ASI. In addition to these responsibilities, he also hosts The Joe Show featured by ASI, featuring hot promo product videos to the best tips and advice.  During this interview, Haley was questioned about the lessons he learned during his time working in the industry. Joe stated that a marketer’s job is to make people happy. In his opinion, there is never a dull moment when it comes to marketing because of all the innovative ideas that are required to keep products selling. Each marketing opportunity is completely different, which adds a wonderful amount of variety to this career. Mr. Haley shared that he hopes he thinks like a distributor by looking past products and focusing on their potential. He believes that this is the best way to find the products that will make his customers and clients happy. Don’t underestimate the appeal of a simple fix to a complicated problem. Clients will not only thank you, they will also remember your ideas and get excited when it’s time to work with you again. Joe commented that so many products exist in the industry that it’s often hard to find the perfect one for each situation. But it’s important to take your time and use your creativity to find the product that will solve the problem completely. Make sure to make that special effort to prove to the customer that you take their company and unique challenges seriously. In this video, Joe also discussed creating content for media channels. According to Joe, being true to yourself when communicating through media is more important than you think. People can easily tell when you’re just writing information down to “create content.” Joe also encouraged marketers to deliver their information in bite-sized chunks; don’t write several pages if not needed. People will be more willing to read your information and it will be easier for them to retain. And last but not least, tell good stories to make sure they have a purpose. Educate through your content. Make the readers take something away from the time they spent soaking in your media presentations. Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.                               

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.