Episode 111 of Delivering Marketing Joy

This week in Episode 111 of Delivering Marketing Joy! In this, episode Kirby interviews Paul Kiewiet and they discuss what the best of the best do in the industry. Executive Director at MiPPA, Paul believes that certain things are magnified at a regional level. A mixture of both good and bad come to the table. One of the things that he is noticed is that the paranoia within the industry has lessened. Companies used to be very nervous about sharing information and now it’s just old hat. Everyone knows everything about everyone making the industry more transparent.he is also enjoyed watching people come together for common cause. Even companies that are competing in the same industry come together to help the community. This allows different types and qualities of leadership personalities to come together and work on a common goal. Through these experiences, people learn and grow. Not only but it also can strengthen individuals and companies from these experiences.Kirby asked Paul about what qualities he sees in successful salespeople. He stated that he believed that is in Portland for them to work on building their personal brand. This will create value for the company that they work for and their clients. They need to focus on creating value and not just selling trinkets. They need to find a problem and find a solution.it is also vital for the salesperson to understand that they are now selling an experience and not just a product, Customer service is a must. Lastly they need to be a good storyteller through a lot of different forms of media. They need to be able to understand which forms are suited to what information. Analyzing their audience and finding what types of media they respond to the best. Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.              

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.