Giving Yourself a Choice

 When people ask me if they should “go for” something, my answer is almost always “yes.”  Let me explain. Should I meet with that person?  Should I take that call?  Should I listen to that sales pitch?  Should I hear them out? Yes.   Why?  Because I like to put myself in a position to say “no.”  What? Let me explain again. So many times we make a pre-judgement on whether we will like something, or whether it will be a good fit.  We make that judgement before we really learn anything about it.  By doing so, we literally keep ourself from learning whether it makes sense or not.  We take ourselves out of the equation.  And we do it without any information. By contrast, if you listen to the pitch, take the meeting, take the call, you get to hear for yourself.  You get to really listen.  You get to ask questions.  You get to consider if it makes sense.  You get to choose.  Then, if it doesn’t make sense, you can still say no.  But you do it based on actual facts…not assumptions. And who knows?  By opening yourself up the possibility, you might find something really awesome.  Maybe not.  But as Wayne Gretzky says “You miss 100% of the shots you never take.”   I think sometimes we are afraid to “take the meeting” because we “might be sold” to do something we don’t want to do.  It’s possible.  It’s happened to me.  But most of the time, I am glad I took the opportunity to learn.   Then I get to say “no” or “yes” with an informed mind and a clean conscience. Want to make sure you never miss an update?  Sign up for our VIP newsletter.  We send out a weekly email recap of all of the content…just for you.  You can do that with a clear conscience here.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.