The Cooler I Didn't Know I Needed

 As you might expect, my team and I get to see the latest and greatest promo!  We have a ton of great suppliers that work with us to make sure we have “seen it all.”  With that in mind, sometimes I become jaded.  I feel like I have seen every t-shirt, tumbler and cooler in the world.   I mean, why would I need another? Recently I had the opportunity to work with one of our great clients (McWane Ductile) on their vendor golf outing.  They always create a first class event.  In order to make the event extra special, we partnered with our supplier Imagen Brands to create a “Hit it to Win it” contest on one of the Par 3’s on the course.  The concept goes like this, we have some amazing logo’d products and we place them all over the green.  (No, we did not impede a hole in one).  Then if the participant hits one of the items, they get them! It was a lot of fun.  (And yes there will be a video soon).   I tell you this story to tell you this one;  I found my new favorite cooler in the process!  This is the cooler I did not know I needed.  But I do!  The Coleman 36-Hour 42 Can Marine Soft Cooler has an awesome look (that’s what got my attention first).  The logo just pops off here and gets your attention right away.  But in addition, I love the size!  It’s just right for a trip out in the woods, at the golf course or out on the boat.  In addition it keeps the ice in the cooler for up to 36 hours!  Finally, I dig the top hatch for easy access to those cold beverages on a hot day! So take it or leave it.  But I love it.  As I said, I didn’t know I “needed” this cooler.   But I know now!  For more information on the cooler, check out this link.   And make sure you never miss an update.  It might be content.  It might be product.  But we hope to bring you value every day.  Sign up for the VIP newsletter here.  Oh…and shop for more products here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.