Go To Your Customer When You Are NOT Asking For Money

by

hasseman marketing sales I was making “sales calls” with Robbie Kehl from Hasseman Brewing yesterday.  I use the quotation marks, because these were less about sales and more about checking in.  We were popping in to places that are already offering our beer, just to see how it’s going.  Obviously, if they are out of beer (or if they want other kinds) we can sell more.  But these are hardly the kind of cold calls that we all know and love! As we walked into a place that just recently got our offerings, I got “the vibe” from the owner.  It’s the feeling most of us in sales know.  It’s the one that says “Oh…these guys again?  Weren’t they just here?  What do they want?” If you are in sales…you know the feeling. So I took a moment to flip the script.  After a few seconds of chit chat, I told him I was here to help him.  (Scary words from a salesperson, right?).  I told him I wanted to take . his picture (holding our beer of course) and promote his establishment through our social media presence.  We wanted to use our influence to send business to him.  As you might expect, the tone of the conversation changed. We walked out of the establishment (without asking to sell anything by the way), having created value for a customer.  We decided to Give First.  I have talked about this concept in detail here.  But this is a very real world example of how this can work.  And the reality is, you can do this in your business too. The rule is…Sometimes you need to go to your customer when you are NOT asking for money. It’s not about making a sale today.  It’s about creating a relationship.  This is a tactic and philosophy that creates “20 year customers.”  And that, my friends, is how 20 year companies are built. How can we give to you today?  Make sure you never miss an update.  Sign up for our VIP newsletter today here.  We send out a weekly email where you can catch up on all the content we create each week!  

Things To Bring the Hasseman Marketing Trade Show

by

It’s almost time!  In a month, we will be hosting the annual Hasseman Marketing Trade Show in Coshocton County and we are very excited!  Since we are throwing this “party” we want as many of our customers and prospects to come as possible.  If you are still on the fence, here are 4 Reasons you and your team members should come! For the rest of you (who are already signed up and on board) we want to make sure you get as much value as possible from the event!  So here are a few things we would like for you to bring with you to the “Great Outdoors!” Ideas for Projects:  We have the event in October for a very specific reason.  It’s a great time for our customers to look for year end gifts.  We will have the newest and coolest ideas showcased so you can make sure your customers and employees know they are appreciated.  You want to Fix the Appreciation Gap.  (We talk about that here). But don’t forget about 2019!  The show is also perfectly placed to consider projects and promotions for the coming year.  Come with both of those in mind! Bring Your Appetite:   It almost goes without saying…but we will say it anyway!  Make sure to come hungry.  We have great food and drinks.  Hey…you have to eat anyway right?  Come and feed your mind too! Open Mind:  Every year we hear people say “Oh…I had not even thought of that!”  We love that.  It’s the point of this exercise.  There is no way we can get all of these products, suppliers and ideas into our vehicle for a visit with you.  It’s a wonderful tool for you…we want you to use it! Bring a Friend:  We are not just talking about any person off the street of course!  But if you have someone in your office (or another organization) that would benefit from the ideas, the event, and our help, then bring them along!  We would love to see them! So that’s a quick list!  We are looking forward to another fun event at Lake Park in Coshocton.  Please let us know if you have any questions.  See you soon! Make sure you never miss an update!  Sign up for our VIP newsletter here!  Oh…and if you want to get a jump start on shopping for great Promo items, you can click here to get started!

What Kind Words Can Do

by

kind words

I was struggling.

We all have days like that.  We have those days that make us wonder why we do what we do.  Does it really matter?  Does anyone really care?  I don’t think it’s just me. So that day I was having “one of those days.”  And then I got this message posted on my Facebook wall.

“Like a lot of people, I’m sure, I listen to podcasts while I’m driving. Yours is one that I listen to. Bailey (my 6 year old) generally hates when I “just listen to people talk”, but, the last few times she’s gotten in the car she’s asked if we can listen to Kirby. When I told her you are a friend of mine that I’ve known for a long time, she instantly declared “I want to be friends with him too”. I’m not sure that 6 year olds are the audience you are aiming for, but we are all fans of yours. ?”  Sarah

I can’t tell you how much this brightened my day!   But it’s not about me…it’s about you.

Though Sara and her 6 year old Bailey boosted my day, that’s not the point.  The point is, we all have the ability to spread that piece of joy.

My rule is simple.  If I catch myself saying something nice about someone behind their back…I tell them.

That’s an easy rule that we can all take a moment to follow.  So give some thought to that person that helped you this week (or this month).

Make a list.  Then take a minute to reach out to them on Facebook, or via text or pick up the phone.  It’s very likely that you will lift someone’s day (like Sarah and Bailey did for me).   And what’s even cooler is that you will likely lift your own spirits as well!

Make sure you never miss an update. You can see all of our content here on our blog page.  In addition, you can become a VIP!  Just sign up here for one email a week with all of our content in one place.

5 Books I Want My Daughters to Read

by

“In 5 years you be the same person, except for the people you meet and the books you read.”   You have the ability to get smarter.  You have the ability to grow.  You are NOT the same person you will be…if you choose to read (or listen to) books.  You get to choose.   But what books?  I have already given you a list of books that I recommend for people in sales (and we are all in sales).

That got me thinking about the books that I think are foundational.  These are the books, that if you haven’t already read, I think you should.

These are the 5 books I want my daughters to read.

Mindset by Carol Dwek:  If you have not read this book, start here.  In this book Dr. Carol Dwek explains that there are really only two mindsets; fixed and growth.  And your Mindset, can unknowingly determine the overall trajectory of your life.  This is powerful and is a must read for anyone that wants to get better…at anything.

7 Habits for Highly Effective People:  Yes I recommend this book a lot.  That’s because I find myself quoting it all the time, and it’s been years since I read it.  There are so many foundational principles in it that can help anyone.  If you want to improve, then be pro-active, stay in your circle of influence, and sharpen the saw by reading this book!  🙂

The 5 Second Rule:  This is a great book to get you un-stuck.  It’s a simple principle…but simple does not always mean easy.  And if you are going to get this one, I recommend the audiobook because the author Mel Robbins is awesome on it.

The Happiness Equation:  I found this one easy to read and a pleasure to learn.  Your mind functions better when you feed it “happy.”  Author Neil Pasricha explains the “hows” and the “whys” in this great book.

Fan of Happy:  Okay, you have to give me this one.  It’s a book about personal development that I (quite literally) wrote for my daughters.  You can check it out here. 

So those are just a few “foundational” books on personal development that I think everyone (including my daughters) should read.  As always, let me know your favorites!  And remember, never miss an update by signing up for our VIP newsletter here!

DMJ Podcast: The Power of Done

by

 The Delivering Marketing Joy Podcast is back!  Our goal here is to attack 2018 with a vengeance!  The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen!  Consider this your 10 minute “kick in the pants” to get your week started off right!  This week on the podcast we look at something that is holding a lot of people back…perfection.  Today we talk about the idea that “done is better than perfect.”  What do I mean?  Listen in now! As you may have noticed, I referenced a few books here for you.  Here are some links to check those out! Scrum by Jeff Sutherland Lean Startup by Eric Riess Finish by Jon Acuff These are all some great resources to get you to move away from worrying about perfection…but getting to done.   Thanks for listening!  Make sure you never miss an update by signing up for our VIP newsletter here.