Hasseman Marketing Partners with Genesis Healthcare System On Total Wellness Program

Hasseman Marketing is proud to announce that Genesis WorkFORCE Wellness has decided to partner with them on their Total Wellness program in their service area to help provide companies with a way to enhance their health and wellness programs.

Total Wellness Helps Organizations With Health & Wellness

Health and Wellness programs are incredibly important to organizations looking to not only lower their healthcare costs but also improve productivity and decrease absenteeism.   Harvard researchers found that for every dollar spent on employee wellness, medical costs fell by $3.27 and absenteeism dropped by $2.73, resulting in a 6 to 1 return on investment.

“We are so excited to have Genesis partner with us on the program,” says Hasseman Marketing CEO Kirby Hasseman.  “Genesis is not only incredibly well respected as a healthcare leader, but they also provide new services for participants to the program.”

The Total Wellness program is designed to be a stand-alone program OR to work with existing health and wellness programs in order to improve engagement and results.  The Total Wellness program includes a recruitment plan to help increase participation, a design plan, a branded merchandise plan, and a communication plan.  Each of these components is designed to add value, increase participation, and improve results.  Learn more here, and get the Wellness Playbook here.

Genesis WorkForce Wellness has a comprehensive suite of health services tailored to meet the unique needs of employers and their employees. Their offerings include annual physicals, complete blood work, and weight management programs, acute care needs, injury management, all designed to promote a healthier, more productive workplace. Additionally, our engaging ‘Lunch and Learn’ sessions provide valuable health education that fits into the busy workday. With our customizable approach, The Total Wellness program ensures that each employer receives the most relevant and beneficial wellness services for their team.

Hasseman Marketing created the Total Wellness program.  You can learn more at wellness.hassemanmarketing.com.

Thirsty Thursday – It tastes like 3AM

Welcome to another episode of Thirsty Thursday, where we venture into the exciting world of beverages, this time with a mystery drink that promises to tantalize your taste buds. In this episode, we not only delve into the unique flavor profile of this enigmatic drink but also introduce you to the stylish drinkware we’re using, the 20 oz Elemental series from Modern Glass.

Thirsty Thursday is all about exploring new flavors and sharing our experiences with you. Whether you’re a connoisseur of fine beverages or just looking for something new to try, we’re here to guide you. In this episode, we’re sipping on a mystery drink that has left us intrigued and delighted. We’re also showcasing the 20 oz Elemental series from Modern Glass, a piece of drinkware that’s as functional as it is stylish.

Branded Drinkware – 20 oz Elemental series from Modern Glass

Let’s start by introducing the drinkware we’re using in this episode. We’re sipping from the 20 oz Elemental series from Modern Glass, a brand known for its quality and style. We were lucky enough to get our hands on these at a recent event and we’ve been in love with them ever since.

Currently on special for just $4.95 with a one-color imprint, these glasses are a steal. But it’s not just the price that’s impressive. The Elemental series features a 3D feel and bamboo accents, making it not just visually appealing but also environmentally friendly. It’s a great way to enjoy your favorite beverage while also doing your bit for the planet.

Tasting the Mystery Drink

Now, let’s move on to the star of the show – the mystery drink. On the first sip, the drink tastes like Baja Blast, a flavor similar to Mountain Dew (according to Jade). It’s a refreshing taste that’s perfect for a hot summer day. But there’s more to this drink than just its initial flavor.

We also found it comparable to the Truly Lemonades, another popular beverage. But what sets this mystery drink apart is its alcohol content. Despite having 5% alcohol, it contains zero sugar, making it a guilt-free indulgence for those who like to enjoy a drink or two without worrying about the calories.

Review and Recommendation

After thoroughly tasting and analyzing the mystery drink, it’s time for our review. We thoroughly enjoyed the drink and gave it a thumbs up. The unique flavor profile, combined with the zero sugar content, makes it a winner in our books.

However, we do have one caveat. Given its alcohol content, we wouldn’t recommend drinking more than one can. As for the drinkware, the 20 oz Elemental series from Modern Glass gets our full endorsement. Whether you’re looking for a gift or need drinkware for summer events, this series is a great choice.


That brings us to the end of this episode of Thirsty Thursday. We hope you enjoyed our exploration of the mystery drink and the 20 oz Elemental series from Modern Glass. We’d like to thank you for joining us on this journey and look forward to sharing more exciting beverage experiences with you in the future.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

Lessons from DMJ: Saying Yes to Opportunities Outside of Comfort Zone

Delivering Marketing Joy is an award-winning interview show that helps marketers level up.  Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up.  This time on Lessons from DMJ, Kirby talks with Taylor Borst about creating great events and saying YES to opportunities outside of your comfort zone.

In this Delivering Marketing Joy, Taylor Borst, the Senior Director of Marketing and Vendor Relations at ASB, pulls back the curtain to reveal the intricate behind-the-scenes work that goes into orchestrating successful events. Taylor’s insights offer a unique perspective on the event planning and marketing industry, highlighting the importance of collaboration, continuous learning, and stepping outside of one’s comfort zone.

From discussing upcoming events to the evolution of her role, Taylor provides a comprehensive overview of her work at ASB. She delves into the importance of building relationships within the industry, the challenges and insights gained in vendor relations, and the philosophy behind creating events that foster long-lasting connections.

Upcoming Events

As the Senior Director of Marketing and Vendor Relations at ASB, Taylor Borst is always looking ahead to the next big event. In the video, she mentions two upcoming events that the team is currently preparing for – an end-user show in Minnesota and a similar event in Denver. These events are significant milestones in ASB’s calendar, requiring meticulous planning and coordination.

Each event is a unique opportunity for ASB to showcase its offerings and build relationships with end users. The team puts in a lot of effort to ensure that each event is a success, from securing the venue to coordinating with vendors and ensuring that every attendee has a memorable experience.

ASB Accelerate Event and Summit

ASB is also gearing up for an ASV accelerate event and their 10th-anniversary Summit. These events are significant landmarks for the company, marking a decade of success and growth. The ASV Accelerate event is designed to fast-track the success of ASB’s partners, providing them with valuable insights and resources.

The 10th-anniversary Summit, on the other hand, is a celebration of ASB’s journey so far. It’s an opportunity for the team to reflect on their achievements, learn from their experiences, and set goals for the future. Taylor and her team are working tirelessly to ensure that these events are memorable and impactful.

Website Refresh and Trend Report

In addition to planning events, ASB is also working on a website refresh and updating a trend report for sales associates. The website refresh is a crucial project aimed at improving the user experience and showcasing ASB’s offerings in the best possible light. The updated trend report, on the other hand, will provide sales associates with valuable insights into the latest industry trends, helping them stay ahead of the curve.

Both these projects underscore ASB’s commitment to continuous improvement and staying at the forefront of the industry. They are a testament to the team’s dedication to providing the best resources and support to their partners and associates.

Collaboration and Building Relationships

One of the key themes that Taylor emphasizes in the video is the importance of collaboration and building relationships in the industry. She believes that success in the event planning and marketing industry is built on strong relationships – with vendors, partners, and attendees.

Collaboration is at the heart of everything ASB does. From planning events to updating their website, every project is a team effort. Taylor also highlights the importance of building strong relationships with vendors, as these partnerships are crucial for the success of their events.

Evolution of Role and Insights in Vendor Relations

Taylor also discusses the evolution of her role at ASB and the insights she has gained in vendor relations. Over the years, she has learned to navigate the challenges of vendor relations, gaining valuable insights that have helped her in her role.

She talks about the importance of understanding the needs and expectations of vendors, and how this understanding can help create successful events. Her experiences in vendor relations have also taught her the importance of flexibility and adaptability in the fast-paced world of event planning and marketing.

Creating Events with Great Experiences and Long-lasting Connections

Creating events that provide great experiences and foster long-lasting connections is at the heart of ASB’s philosophy. Taylor shares how the team focuses on every attendee as a customer, ensuring that each person feels valued and appreciated.

They prioritize attendee feedback, utilizing a vendor advisory board for input, and conduct multiple site visits for each property to ensure everything is perfect. They also learn from other industry events, constantly seeking ways to improve and provide the best experience for their attendees.

Saying Yes to Opportunities Outside of Comfort Zone

Taylor emphasizes the importance of saying yes to opportunities outside of one’s comfort zone. She believes that growth comes from challenging oneself and stepping into the unknown. She cautions against using boundaries as a crutch and encourages intentional decision-making.

Whether it’s taking on a new project or stepping into a new role, Taylor believes in embracing challenges and learning from them. This mindset has been instrumental in her success and is a key part of ASB’s culture.


In conclusion, Taylor highlights the importance of teamwork, collaboration, and continuous learning in the event planning and marketing industry. She believes that success comes from working together, building strong relationships, and constantly seeking ways to improve.

Her insights offer a unique perspective on the industry, shedding light on the behind-the-scenes work that goes into creating successful events. Whether you’re an industry professional or just curious about what goes on behind the scenes, Taylor’s insights offer valuable lessons and inspiration.

Thanks for learning from the latest “Lessons from DMJ” with Taylor Borst.  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.

DMJ 1 on 1: 5 Books Every Entrepreneur Should Read

Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization.  This time Kirby talks talk about the importance of reading and 5 books he thinks every entrepreneur (and aspiring entrepreneur) should read.

DMJ 1 on 1: 5 Books Every Entrepreneur Should Read

Entrepreneurship is a journey filled with challenges, opportunities, and lessons. One of the best ways to navigate this journey is by learning from those who have walked the path before. This is where books come in. They offer a wealth of knowledge, insights, and experiences that can help entrepreneurs avoid common pitfalls, make informed decisions, and ultimately succeed in their ventures. This DMJ 1 on 1 discusses five must-read books for every entrepreneur. These books cover a wide range of topics, from creating scalable businesses and improving profitability, to understanding customer needs and launching successful businesses.

Reading is an investment in oneself. It not only broadens one’s knowledge but also improves communication skills, which are vital for any entrepreneur. The more you read, the more you understand the world around you and the better you can communicate your ideas, thoughts, and feelings. This can lead to increased earnings, as you can articulate your business ideas more effectively, negotiate better deals, and build stronger relationships with your clients, partners, and employees.

“E-Myth Mastery” by Michael Gerber

“E-Myth Mastery” by Michael Gerber is a must-read for every entrepreneur. The book demystifies the myths surrounding starting and running a business, and provides a clear roadmap for entrepreneurial success. Gerber emphasizes the importance of creating systems and processes in a business. These systems and processes, he argues, are the backbone of any successful business, allowing for repeatable success and scalability.

Gerber’s book is a masterclass on the importance of scalability in business. He explains that a scalable business is one that can handle increased demand without compromising performance or losing revenue. This is achieved through effective systems and processes that ensure every aspect of the business runs smoothly. By understanding and implementing the principles in this book, entrepreneurs can build businesses that are not only profitable but also scalable.

“Profit First” by Mike Michaelowicz

“Profit First” by Mike Michaelowicz is another essential read for entrepreneurs. Michaelowicz introduces an innovative accounting system specifically designed for entrepreneurs. This system, he claims, can significantly impact a business’s profitability, leading to financial success and stability.

The book also tackles the issue of entrepreneurial poverty, a situation where entrepreneurs are constantly struggling financially despite running successful businesses. Michaelowicz’s accounting system aims to eradicate this problem by ensuring that profits are prioritized. By applying the principles in this book, entrepreneurs can transform their businesses into profitable ventures.

“Buy Back Your Time” by Dan Martell

Time is a precious commodity for entrepreneurs. In “Buy Back Your Time,” Dan Martell explores the concept of delegating tasks to buy back time and focus on driving the business. Martell argues that entrepreneurs often find themselves running out of time because they try to do everything themselves. This, he says, is a recipe for burnout and business failure.

Martell suggests that by hiring the right people and delegating tasks, entrepreneurs can free up their time to focus on what they do best – driving the business. This not only leads to better business performance but also improves work-life balance. This book is a must-read for entrepreneurs looking to maximize their time and productivity.

“100 Million Dollar Offers” by Alex Hermozi

Understanding the market and customer needs is key to business success. In “100 Million Dollar Offers,” Alex Hermozi emphasizes this point. He explains how entrepreneurs can create offers that are so irresistible that people can’t refuse them. This, he says, is the secret to generating massive sales and revenue.

Orosi’s book provides insights into understanding the market and customers, and how to add value and answer objections. By applying these principles, entrepreneurs can create offers that not only attract customers but also lead to repeat business and referrals. This book is a must-read for entrepreneurs looking to create irresistible offers and drive sales.

“12 Months to a Million” by Ryan Daniel Moran

“12 Months to a Million” by Ryan Daniel Moran is a guide for entrepreneurs looking to launch a successful business and achieve a million dollars in revenue within a year. Moran shares strategies for understanding the audience, narrowing in on a specific product, and applying strategies for success.

Moran’s book is a roadmap for rapid business growth. He explains how entrepreneurs can launch a business and achieve rapid growth by understanding their audience and offering a product that meets their needs. By applying the strategies in this book, entrepreneurs can achieve their financial goals and build successful businesses.

Bonus: “Hit the Target” by Kirby Hasseman

As a bonus, Kirby recommends his own book, “Hit the Target.” This book is a guide for those looking to start or market their business more effectively. It provides insights into understanding the market, creating irresistible offers, and driving sales.


In conclusion, the recommended books provide a wealth of knowledge and insights for entrepreneurs. They cover a wide range of topics, from creating scalable businesses, improving profitability, delegating tasks, and understanding customer needs, to launching successful businesses. By reading these books, entrepreneurs can equip themselves with the knowledge and skills needed to navigate the entrepreneurial journey and achieve success.

So there you have it!  These are the 5 books that every entrepreneur should read!  As always, we want to provide you with value.  So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.

DMJ 1 on 1: How To Master The 3 R’s Of Business with Branded Merch

Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization.  This time Kirby talks about mastering the 3 R’s of business…and how branded merch can help.  Watch now!

How To Master The 3 R’s Of Business with Branded Merch

Mastering the three R’s of business – retention, repeat business, and referrals – is a crucial aspect of any successful enterprise. In this article, we delve into the importance of these three R’s and how branded merchandise can be leveraged to optimize these business aspects. We’ll explore how showing appreciation to your customers can significantly improve retention, how branded merchandise can boost repeat business, and how it can also incentivize referrals, thereby contributing to business growth.

Branded merchandise is not just a marketing tool; it’s a tangible representation of your brand that customers can appreciate and remember. It’s a way to make your business more top-of-mind for your customers, increasing the likelihood of repeat business and referrals. So, let’s dive into the details and learn how to master the three R’s of business with branded merch.


Customer retention is a vital aspect of any successful business. It’s often said that it’s cheaper to keep an existing customer than to acquire a new one. However, many businesses lose customers due to perceived indifference. This is where showing appreciation to your customers comes into play.

One effective way to show appreciation is through the use of branded merchandise. It’s a tangible way to express gratitude, making your customers feel valued and appreciated. Consider creating a quarterly appreciation program for your top customers, where you can distribute branded merchandise as tokens of your appreciation. This not only improves customer retention but also strengthens your brand’s relationship with its customers.

Repeat Business

Repeat business is the lifeblood of any successful enterprise. It’s a testament to your brand’s quality and reliability. Branded merchandise can play a significant role in increasing the frequency and size of customer orders. A study showed that customers who received branded merchandise ordered 18% faster and 18% more, highlighting the impact of branded merchandise on repeat business.

Offering customers something of value, like branded merchandise, helps them remember your brand when making a purchase. It’s also important to consider where your ideal customer is when they realize they need your brand’s service. By strategically placing your branded merchandise, you can ensure that your brand is top-of-mind when your customer needs your service.


Referrals are a powerful tool for business growth. A happy customer is the best brand ambassador, and with the right incentives, they can refer others to your business. Branded merchandise can be an effective incentive for customers to refer others.

Consider creating a referral program where customers are rewarded with branded merchandise for successful referrals. The key here is to utilize quality branded merchandise that represents your brand well. This not only incentivizes referrals but also ensures that your brand is represented positively in the eyes of potential customers.


In conclusion, branded merchandise is more than just a marketing piece; it’s a tool that can significantly improve customer retention, boost repeat business, and incentivize referrals. By strategically utilizing branded merchandise, businesses can ensure that they are always top-of-mind for their customers, leading to increased business growth and success.

We hope you are getting lots of value out of these DMJ 1 on 1’s!  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.

Lessons from DMJ: Adam Callinan on why Every entrepreneur is struggling right now!

Delivering Marketing Joy is an award-winning interview show that helps marketers level up.  Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up.  This time on Lessons from DMJ, Kirby talks with Adam Callinan on profitability, Shark Tank, and why every entrepreneur is struggling right now.  Watch now.

In this insightful interview, we delve into the entrepreneurial journey of Adam Callinan, the founder of Pentan, an e-commerce-focused SAS company. Callinan, who previously co-founded BottleKeeper, a company that achieved a staggering $8 million in sales without a single employee, shares his experiences, challenges, and lessons learned. He emphasizes the importance of leveraging technology, software, and automation in building a business, as opposed to the traditional approach of hiring people.

Through his unique journey, Callinan provides a fresh perspective on entrepreneurship, highlighting the struggles that every entrepreneur faces, and the importance of creating structure and maintaining physical and mental well-being. He also discusses why many early-stage companies struggle with profitability, and shares his experience of appearing on Shark Tank, which significantly boosted his company’s revenue. Lastly, he offers a special deal for listeners to access Pentan for the first 30 days for just $1.

Building a Company with No Employees

Callinan’s journey with BottleKeeper is a testament to the power of technology and automation in business. With a foundation rooted in a previous medical device business, BottleKeeper was built with strict guardrails to avoid hiring employees. Instead, Callinan focused on using technology and automation to build platforms and manage operations.

This unconventional approach allowed him to maintain control over the business, reduce overhead costs, and achieve impressive sales figures. The success of BottleKeeper serves as a compelling case study for entrepreneurs exploring alternative business models.

Challenges of Building Bottlekeeper

Despite its success, the journey of building BottleKeeper was not without its challenges. Callinan faced difficulties with inventory management and the cyclical nature of the business, which resulted in swings in revenue throughout the year. These challenges, while difficult, provided invaluable lessons that shaped the growth and evolution of the company.

Moreover, Callinan also discusses the mental challenges of dealing with the highs and lows of the business. The entrepreneurial journey, while rewarding, can often be a rollercoaster of emotions, and Callinan’s experience underscores the importance of resilience and adaptability.

Struggles Faced by Entrepreneurs

Callinan highlights the struggles that every entrepreneur faces, emphasizing the need for entrepreneurs to create structure and take care of themselves physically and mentally. The entrepreneurial journey can be fraught with challenges and uncertainties, making it crucial for entrepreneurs to prioritize their well-being and avoid isolation.

Creating structure, setting boundaries, and maintaining a healthy work-life balance are essential for long-term success. Callinan’s insights underscore the importance of self-care in entrepreneurship, a topic that is often overlooked in the pursuit of business success.

Reasons for Early Stage Companies Not Being Profitable

Callinan discusses why many early-stage companies struggle with profitability. He points out that the default approach of raising capital can lead to frivolous spending, and the tendency to add fixed expenses without understanding the necessary revenue levels can hinder profitability.

Understanding financial metrics and marketing efficiency is crucial for profitability. Callinan’s insights provide a valuable perspective for early-stage entrepreneurs, highlighting the importance of financial literacy and strategic planning in achieving profitability.

Impact of Appearing on Shark Tank

Callinan shares his experience of appearing on Shark Tank, a platform that provided incredible free advertising for BottleKeeper. The company experienced a significant boost in revenue after the episode aired, demonstrating the power of strategic exposure and publicity.

The ongoing impact of the Shark Tank appearance on the company’s success is a testament to the importance of seizing opportunities and leveraging platforms for business growth. Callinan’s experience provides valuable insights for entrepreneurs seeking to maximize their visibility and reach.

Information on Pentan

Callinan provides information on Pentan, an e-commerce-focused SAS company that helps solve financial operation problems and improve profitability. In a special offer for listeners, he offers access to Pentan for the first 30 days for just $1.

This offer provides a unique opportunity for entrepreneurs to leverage the power of Pentan’s platform to streamline their operations and enhance their profitability. With its focus on solving financial operation problems, Pentan is poised to be a valuable resource for entrepreneurs navigating the complexities of e-commerce.

Thanks for learning from the latest “Lessons from DMJ” with Adam Callinan.  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.