6 Promotional Products You Need To Know About In June

It’s hard to believe it’s already June.  But here we are!  And in honor of the 6th month of the year, we want to show you 6 promotional products you need to know about.  So if you are in the market for a cool (or hot) piece of branded merch that is sure to move the needle this summer…this is for you.  Oh…and if you want to just skip all of “the words,” you can head to our shop here.

6 Promotional Products You Need To Know About In June

Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points.  In addition, we will tell you what we love about the products…but also some drawbacks as well.  Let’s dig in!

coolie cappy combo

The Coolie Cappy Combo

The Coolie Cappy Combo is a unique and practical solution for promoting your message and keeping your drinks at the perfect temperature. This combo includes a full-color beverage insulator and a handy Cappy can cover gadget that transforms any can into a spill-proof container. The insulator is made from high-density foam to reduce condensation and keep drinks cold, making it great for outdoor events and picnics. The Cappy clips onto the tab of a can, and can be opened and closed to prevent unwanted things from getting in, spills, retains carbonation, and has a key ring hole for easy portability.

Positive:  This is a super cool piece for outdoor events with the team or your customers.  What we love about this product (or product combo) is that it is a conversation starter.  When you give this away it will give you the chance to explain the product and show the audience how much you care.  No one wants to have a bee (or anything else unwanted) to surprise them in their drink.  This helps protect from that!

Negative:  It’s a conversation starter because it needs an explanation.  The product DOES come with instructions, but how many of your team (or customers) actually even read an email?

Overall, we really like this because it’s timely (especially for summer events), it’s unique, and it really is useful, once you explain it!

Lightweight Loop Terry Beach Towel

Enjoy spa-level treatment from the pool to the beach with this super absorbent towel! Measuring 30″ x 60″ this, promo weight hemmed 100% ring spun cotton loop terry towel is perfect for budget-friendly promotions and summertime giveaways.

Positive:  We are a big fan of Beach Towels.  They have a high perceived value, a HUGE imprint area, and they are kept for a long time.  Studies will tell you that the average beach towel is kept for at least 7 years.  That means that most are kept longer than that.  We certainly never seem to throw them out!

Negative:  Since the imprint area (and the item) is so big, the setup charge is larger too.  It takes a lot to cover that much area!

Overall, we are big fans of the beach towel.  They show appreciation and are used for years!

Fabric Clip Waterproof Bluetooth Speaker

Enjoy your favorite music from anywhere. The Fabric Clip Waterproof Bluetooth® Speaker easily clips to your favorite bag, letting you bring it to the pool, the park, or to your next house party. Enjoy hands-free operation with built-in microphone and music controls. The 5W output fills any room with quality sound. It has an IP67 waterproof rating, which means it can submerged under water without damaging.

Positive:  We have always said, if you can give an item that enhances your customer’s life AND ties to their phone, it’s a home run.  This can be both.  In addition, we are getting more and more requests for WATERPROOF speakers.  Apparently everyone thinks they are going to be near a pool or lake this summer!

Negative:  You need to know your audience.  If you are spending money on an item in this budget, you want to make sure it’s an audience that will appreciate it!

Overall, we love it!  This item speaks to quality, function, and summer fun.

Mini Beachcomber Bag / Tote

The made-for-one personal beach bag to hold your essentials for a day of relaxation. The 15” x 13” size easily holds sunscreen, sunglasses, lotion, flip-flops, a book, and more. It’s waterproof and lightweight, plus it has a comfortable strap which makes for easy carrying. A bold full-color imprint option commands attention.

Positive:  These totes are all the rage.  Not only are they functional, but they show that your brand is on trend this summer.

Negative:  These take some time to get in.  They are done overseas, so if you need them in a hurry, they are not for you.  There is a BIG difference in the timeline from air freight and ocean…so make sure you discuss your in hands date.  But if you are interested, now is the time to order!

If your brand is one that is on the cutting edge of trends, this would be a great and functional piece.  Just make sure you order soon!

Product Image

Pinnacle Recycled Travel Tumbler with Straw 40oz

Meet the Pinnacle, a budget-friendly 40 oz travel tumbler that doesn’t compromise on style or performance – all while being made from recycled materials. Constructed using 91% post-consumer recycled 18/8 stainless steel – the 40 oz Pinnacle Travel Tumbler features high-performance copper vacuum insulation that will keep drinks cold 24+ hours for all-day hydration, and a durable power coating with a sleek matte finish that matches the handle, straw and lid slider for a premium, retail look and feel. The 100% recycled plastic, press-on swivel lid securely holds the Tritan straw in place, is easily rotated to expose the drink opening, and features a proprietary lid slider to prevent spills. A sturdy ergonomic handle makes carrying this tumbler effortless, and the slim base fits in most car cup holders

Positive:  Everyone loves drinkware.  The latest trends show it.  And summer is often vacation season.  So drinkware is perfect for road trips and to makes sure you are hydrated on the beach.  In addition, this product is more eco-friendly than many of its competitors.

Negative:  We are big fans of drinkware, so this is tough.  The one negative might be that there are lots of competitors out there.

Overall, we feel like this one stands up.  It’s great for this (or any) time of year…and it’s got a great price point considering the eco-friendly components.  This makes us want to hit the road!

NBN Recycled Outdoor 15 Can Cooler

The NBN Recycled Outdoor 15-Can Cooler has a sleek design featuring an easy-access front pocket and one side pocket. The cooler is fully insulated, and its body material is made with recycled material. Through a partnership with 1% For The Planet, one percent of sales of all EcoSmart® products will be donated to nonprofits dedicated to protecting the planet.

Positive:  Everyone can use a cooler…especially this time of year.  And with a giveback component, you can feel great about giving a really nice item that will last.

Negative:  Hmmm…maybe that it ONLY holds 15 cans?

Overall, we love a cooler for this time of year.  Even if you are not going on vacation, you can still use this at home, on the golf course, or on a family picnic in the park.  You can’t go wrong with this one!

So there you have it!  These are 6 Promotional Products You Need To Know About In June!  Want to see more?  Check out our Summer Shop here!

As always, we want to provide you with value.  So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.


Thirsty Thursday – It tastes like 3AM

Welcome to another episode of Thirsty Thursday, where we venture into the exciting world of beverages, this time with a mystery drink that promises to tantalize your taste buds. In this episode, we not only delve into the unique flavor profile of this enigmatic drink but also introduce you to the stylish drinkware we’re using, the 20 oz Elemental series from Modern Glass.

Thirsty Thursday is all about exploring new flavors and sharing our experiences with you. Whether you’re a connoisseur of fine beverages or just looking for something new to try, we’re here to guide you. In this episode, we’re sipping on a mystery drink that has left us intrigued and delighted. We’re also showcasing the 20 oz Elemental series from Modern Glass, a piece of drinkware that’s as functional as it is stylish.

Branded Drinkware – 20 oz Elemental series from Modern Glass

Let’s start by introducing the drinkware we’re using in this episode. We’re sipping from the 20 oz Elemental series from Modern Glass, a brand known for its quality and style. We were lucky enough to get our hands on these at a recent event and we’ve been in love with them ever since.

Currently on special for just $4.95 with a one-color imprint, these glasses are a steal. But it’s not just the price that’s impressive. The Elemental series features a 3D feel and bamboo accents, making it not just visually appealing but also environmentally friendly. It’s a great way to enjoy your favorite beverage while also doing your bit for the planet.

Tasting the Mystery Drink

Now, let’s move on to the star of the show – the mystery drink. On the first sip, the drink tastes like Baja Blast, a flavor similar to Mountain Dew (according to Jade). It’s a refreshing taste that’s perfect for a hot summer day. But there’s more to this drink than just its initial flavor.

We also found it comparable to the Truly Lemonades, another popular beverage. But what sets this mystery drink apart is its alcohol content. Despite having 5% alcohol, it contains zero sugar, making it a guilt-free indulgence for those who like to enjoy a drink or two without worrying about the calories.

Review and Recommendation

After thoroughly tasting and analyzing the mystery drink, it’s time for our review. We thoroughly enjoyed the drink and gave it a thumbs up. The unique flavor profile, combined with the zero sugar content, makes it a winner in our books.

However, we do have one caveat. Given its alcohol content, we wouldn’t recommend drinking more than one can. As for the drinkware, the 20 oz Elemental series from Modern Glass gets our full endorsement. Whether you’re looking for a gift or need drinkware for summer events, this series is a great choice.


That brings us to the end of this episode of Thirsty Thursday. We hope you enjoyed our exploration of the mystery drink and the 20 oz Elemental series from Modern Glass. We’d like to thank you for joining us on this journey and look forward to sharing more exciting beverage experiences with you in the future.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

DMJ 1 on 1: How To Master The 3 R’s Of Business with Branded Merch

Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization.  This time Kirby talks about mastering the 3 R’s of business…and how branded merch can help.  Watch now!

How To Master The 3 R’s Of Business with Branded Merch

Mastering the three R’s of business – retention, repeat business, and referrals – is a crucial aspect of any successful enterprise. In this article, we delve into the importance of these three R’s and how branded merchandise can be leveraged to optimize these business aspects. We’ll explore how showing appreciation to your customers can significantly improve retention, how branded merchandise can boost repeat business, and how it can also incentivize referrals, thereby contributing to business growth.

Branded merchandise is not just a marketing tool; it’s a tangible representation of your brand that customers can appreciate and remember. It’s a way to make your business more top-of-mind for your customers, increasing the likelihood of repeat business and referrals. So, let’s dive into the details and learn how to master the three R’s of business with branded merch.


Customer retention is a vital aspect of any successful business. It’s often said that it’s cheaper to keep an existing customer than to acquire a new one. However, many businesses lose customers due to perceived indifference. This is where showing appreciation to your customers comes into play.

One effective way to show appreciation is through the use of branded merchandise. It’s a tangible way to express gratitude, making your customers feel valued and appreciated. Consider creating a quarterly appreciation program for your top customers, where you can distribute branded merchandise as tokens of your appreciation. This not only improves customer retention but also strengthens your brand’s relationship with its customers.

Repeat Business

Repeat business is the lifeblood of any successful enterprise. It’s a testament to your brand’s quality and reliability. Branded merchandise can play a significant role in increasing the frequency and size of customer orders. A study showed that customers who received branded merchandise ordered 18% faster and 18% more, highlighting the impact of branded merchandise on repeat business.

Offering customers something of value, like branded merchandise, helps them remember your brand when making a purchase. It’s also important to consider where your ideal customer is when they realize they need your brand’s service. By strategically placing your branded merchandise, you can ensure that your brand is top-of-mind when your customer needs your service.


Referrals are a powerful tool for business growth. A happy customer is the best brand ambassador, and with the right incentives, they can refer others to your business. Branded merchandise can be an effective incentive for customers to refer others.

Consider creating a referral program where customers are rewarded with branded merchandise for successful referrals. The key here is to utilize quality branded merchandise that represents your brand well. This not only incentivizes referrals but also ensures that your brand is represented positively in the eyes of potential customers.


In conclusion, branded merchandise is more than just a marketing piece; it’s a tool that can significantly improve customer retention, boost repeat business, and incentivize referrals. By strategically utilizing branded merchandise, businesses can ensure that they are always top-of-mind for their customers, leading to increased business growth and success.

We hope you are getting lots of value out of these DMJ 1 on 1’s!  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.

Lessons from DMJ: Adam Callinan on why Every entrepreneur is struggling right now!

Delivering Marketing Joy is an award-winning interview show that helps marketers level up.  Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up.  This time on Lessons from DMJ, Kirby talks with Adam Callinan on profitability, Shark Tank, and why every entrepreneur is struggling right now.  Watch now.

In this insightful interview, we delve into the entrepreneurial journey of Adam Callinan, the founder of Pentan, an e-commerce-focused SAS company. Callinan, who previously co-founded BottleKeeper, a company that achieved a staggering $8 million in sales without a single employee, shares his experiences, challenges, and lessons learned. He emphasizes the importance of leveraging technology, software, and automation in building a business, as opposed to the traditional approach of hiring people.

Through his unique journey, Callinan provides a fresh perspective on entrepreneurship, highlighting the struggles that every entrepreneur faces, and the importance of creating structure and maintaining physical and mental well-being. He also discusses why many early-stage companies struggle with profitability, and shares his experience of appearing on Shark Tank, which significantly boosted his company’s revenue. Lastly, he offers a special deal for listeners to access Pentan for the first 30 days for just $1.

Building a Company with No Employees

Callinan’s journey with BottleKeeper is a testament to the power of technology and automation in business. With a foundation rooted in a previous medical device business, BottleKeeper was built with strict guardrails to avoid hiring employees. Instead, Callinan focused on using technology and automation to build platforms and manage operations.

This unconventional approach allowed him to maintain control over the business, reduce overhead costs, and achieve impressive sales figures. The success of BottleKeeper serves as a compelling case study for entrepreneurs exploring alternative business models.

Challenges of Building Bottlekeeper

Despite its success, the journey of building BottleKeeper was not without its challenges. Callinan faced difficulties with inventory management and the cyclical nature of the business, which resulted in swings in revenue throughout the year. These challenges, while difficult, provided invaluable lessons that shaped the growth and evolution of the company.

Moreover, Callinan also discusses the mental challenges of dealing with the highs and lows of the business. The entrepreneurial journey, while rewarding, can often be a rollercoaster of emotions, and Callinan’s experience underscores the importance of resilience and adaptability.

Struggles Faced by Entrepreneurs

Callinan highlights the struggles that every entrepreneur faces, emphasizing the need for entrepreneurs to create structure and take care of themselves physically and mentally. The entrepreneurial journey can be fraught with challenges and uncertainties, making it crucial for entrepreneurs to prioritize their well-being and avoid isolation.

Creating structure, setting boundaries, and maintaining a healthy work-life balance are essential for long-term success. Callinan’s insights underscore the importance of self-care in entrepreneurship, a topic that is often overlooked in the pursuit of business success.

Reasons for Early Stage Companies Not Being Profitable

Callinan discusses why many early-stage companies struggle with profitability. He points out that the default approach of raising capital can lead to frivolous spending, and the tendency to add fixed expenses without understanding the necessary revenue levels can hinder profitability.

Understanding financial metrics and marketing efficiency is crucial for profitability. Callinan’s insights provide a valuable perspective for early-stage entrepreneurs, highlighting the importance of financial literacy and strategic planning in achieving profitability.

Impact of Appearing on Shark Tank

Callinan shares his experience of appearing on Shark Tank, a platform that provided incredible free advertising for BottleKeeper. The company experienced a significant boost in revenue after the episode aired, demonstrating the power of strategic exposure and publicity.

The ongoing impact of the Shark Tank appearance on the company’s success is a testament to the importance of seizing opportunities and leveraging platforms for business growth. Callinan’s experience provides valuable insights for entrepreneurs seeking to maximize their visibility and reach.

Information on Pentan

Callinan provides information on Pentan, an e-commerce-focused SAS company that helps solve financial operation problems and improve profitability. In a special offer for listeners, he offers access to Pentan for the first 30 days for just $1.

This offer provides a unique opportunity for entrepreneurs to leverage the power of Pentan’s platform to streamline their operations and enhance their profitability. With its focus on solving financial operation problems, Pentan is poised to be a valuable resource for entrepreneurs navigating the complexities of e-commerce.

Thanks for learning from the latest “Lessons from DMJ” with Adam Callinan.  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.

DMJ 1 on 1: What Are All These Charges on Branded Merch?

Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization.  This time Kirby tackles the question everyone has been asking.  “What are all these charges on Branded Merch?”  Have you ever been confused or frustrated by your invoice after purchasing branded merch?  Then this episode is for you!  Watch now…and feel free to read below.

DMJ 1 on 1: What Are All These Charges on Branded Merch?

The world of branded merchandise can be a labyrinth of extra charges and hidden fees. It’s a common experience for clients to receive an invoice that’s significantly higher than the initial quote, leading to confusion and frustration. Today we set out to demystify the pricing structure of branded merchandise and educate viewers on the various charges associated with it.

The video acknowledges the complexity of the pricing structure in the branded merchandise industry. It explains that these extra charges are often necessary for suppliers to compete on price in the industry.  The goal of the video and this article is to provide insight into the pricing structure of branded merchandise and educate viewers about the extra charges associated with it.

Screen Charges

Screen charges are fees associated with creating physical screens for screen printing. These charges are necessary for each color used in the design. This means that a design with multiple colors will have multiple screen charges. Suppliers often save screens for up to two years, which can save on costs for repeat orders. However, screen charges can significantly impact the cost of branded merchandise, especially for small orders or designs with multiple colors.

While these charges may seem excessive, they are a necessary part of the screen printing process. The creation of screens involves labor and materials, and these costs need to be covered. Understanding this can help clients make informed decisions about their design and color choices.

Setup Fees

Setup fees are another common charge in the branded merchandise industry. These fees cover the time and labor required to set up machines and prepare for printing. Setup fees are common in digital printing and other printing methods that don’t require physical screens. Repeat setup fees may be charged for subsequent orders of the same design. These fees help suppliers cover the cost of labor and maintain competitive pricing.

Run Charges

Run charges are additional fees for running the job multiple times or in different locations. These charges may apply when printing multiple colors or printing in different areas of the product. Additional run charges can increase the overall cost of the order, especially for small quantities or complex designs.

Embroidery Charges

Embroidery charges are associated with creating digital files and setting up embroidery machines. A DST file is used to guide the sewing machine and ensure accurate embroidery. Embroidery charges are typically a one-time fee unless modifications to the design are requested. Keeping the art consistent can help avoid additional charges.

Art Charges

Art charges may apply when the provided artwork needs to be converted to a vector or camera-ready format. Vector art ensures that the design remains clear and doesn’t pixelate when resized. Art charges can be avoided by providing high-quality vector art. However, suppliers may need to clean up or modify artwork, resulting in additional charges.

Proof Charges

Proof charges are fees for reviewing and approving artwork before production. Proof charges act as an insurance policy to ensure the correct artwork is used. Some suppliers may charge proof fees, while others may not. As Kirby mentioned in the video, this charge can be a source of frustration for distributors and clients.  But these charges have been created by using the supplier as the “art department” and requesting multiple proofs on every order.  Implementing a system of one free proof could encourage better artwork preparation.

Less Than Minimum Charges

Less than minimum charges are fees for ordering quantities below the supplier’s minimum requirement. Suppliers may charge less than minimum fees to compensate for the inconvenience of producing smaller quantities. These charges cover the cost of handling and storing excess inventory.

PMS Color Match Charges

PMS color match charges are fees for matching specific colors using the Pantone Matching System. PMS color match ensures precise color reproduction for brands with specific color requirements. Matching colors accurately may require additional time and effort, resulting in extra charges.  This fee will be charged for each color that needs to be specifically matched.

Shipping Charges

Shipping charges cover the cost of delivering the branded merchandise to the client. Shipping charges are necessary when products need to be shipped across the United States. Suppliers may include shipping charges in the overall pricing or list them separately. Considering shipping options and planning ahead can help mitigate shipping charges.  But make no mistake, no distributor has the space to house the (over) 1 million promotional products for sale.  So there will be a cost of shipping to deliver your order.


The world of branded merchandise can be a labyrinth of extra charges and hidden fees. However, understanding these charges can help clients make informed decisions and avoid surprises on the invoice. The goal of this article is to educate viewers about the extra charges associated with branded merchandise and provide insight into the pricing structure of the industry.

Remember, it’s always a good idea to ask for all charges upfront. This can help avoid surprises on the invoice and ensure that you’re getting the best value for your money. So the next time you’re ordering branded merchandise, don’t be afraid to ask questions and get the information you need.

We hope you are getting lots of value out of these DMJ 1 on 1’s!  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.


DMJ 1 on 1: 5 Must-Haves for a Health & Wellness Program

Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization.  Unveiling our latest video, DMJ 1 on 1: The 5 Must-Haves For a Health & Wellness Program. Submerge yourself into the critical components required to craft a triumphant health and wellness program within your organization.  Watch now…and dig in below.

The latest DMJ 1 on 1 brings to light five essential components for a health and wellness program to have a significant impact. Kirby shares this involvement in health and wellness programs through their work in communications and branded merch. They highlight the financial benefits of implementing a health and wellness program, such as lower medical costs and reduced absenteeism. This article will delve into these five must-haves and explain why they are critical for the success of any health and wellness program.

These five components are an enrollment plan, a design plan, a merch plan, a communication plan, and an exercise plan. Each of these plays a unique role in ensuring the effectiveness and success of a health and wellness program. They not only help in engaging the participants but also ensure that the program is aligned with the organization’s brand guidelines, thereby creating a unique identity for the program. Let’s explore each of these components in detail.

Enrollment Plan

The first must-have for a successful health and wellness program is an effective enrollment plan. This plan is crucial to ensure active participation and engagement in the program. It’s not enough to just have a program in place; it’s equally important to create excitement and engagement around it. This can be achieved through effective communication and marketing strategies.

One of the ways to generate interest and encourage sign-ups is by utilizing email scripts, videos, and CEO involvement. A multi-step enrollment process can also be implemented to increase engagement and commitment. This process can help in creating a sense of ownership among the participants, thereby increasing their commitment to the program.

Design Plan

Next up is the design plan. It’s recommended to have a design plan that aligns with the organization’s brand guidelines but is unique to the health and wellness program. This helps in creating a distinct identity for the program, which can encourage self-identification and accountability among participants.

It’s important to get buy-in from the marketing team to ensure the consistency and effectiveness of the design plan. A well-thought-out design plan can not only reflect the brand guidelines but also distinguish the health and wellness program from other initiatives of the organization.

Merch Plan

A merch plan is another essential component of a health and wellness program. It’s important to provide quality and appealing merchandise that aligns with the program’s goals and values. This can serve as a motivation for the participants and encourage them to actively participate in the program.

Consider having a strategic merch release plan to maintain participant engagement and motivation. Also, it’s advisable to pre-plan and order merchandise in advance to ensure timely delivery and avoid last-minute stress. This can help in keeping the participants excited and engaged throughout the program.

Communication Plan

A communication plan is crucial to regularly engage and inspire participants. This can include daily or weekly communication via email, text, or a company app. Consistent communication is key to motivate and educate participants about the program and its benefits.

Various communication channels can be utilized to reach participants effectively. It’s also important to incorporate mental health components into the communication plan to address holistic well-being. This can help in creating a comprehensive health and wellness program that caters to the physical as well as mental health of the participants.

Exercise Plan

Last but not least, an exercise plan is necessary for a successful health and wellness program. This plan should provide information and options for different types of exercise, including meditation and workouts at the workstation. Offering exercise resources and guidance can empower participants to take control of their fitness and mental health.

The exercise plan should include options for various exercise types, such as meditation, yoga, and workouts that can be done at the workstation. It’s important to ensure that the exercise plan is attainable and adaptable to accommodate participants’ different schedules and work environments. This can help in making the program more inclusive and effective.


The fact is, most health and wellness programs lack all five of these components. However, having them can significantly impact the program’s effectiveness. By incorporating these five must-haves, organizations can create a comprehensive and effective health and wellness program that not only benefits the participants but also contributes to the organization’s overall success.

Want to learn more about the Hasseman Marketing Total Wellness program?  You can find more information on how we can help with all 5 of these elements here.