Back in September of 2020, when we first posted the job of Jr. Designer at Hasseman Marketing, we had high hopes. We wanted someone that had some training in design but had not had a chance to show off their skills. In addition, we wanted someone that was a quick learner and a team player. And of course, we wanted someone that was willing to jump in and work hard.
Luckily, we got all of that and more in Katlyn McIntire.
Katlyn joined our team in November as a Junior Designer and has exceeded expectations. That is why we are so happy to announce that Katlyn has now been promoted to Graphic Designer on our team! As a part of that role, Katlyn will work on designs for clients, help with virtuals for promotional products projects, and will run our production printer. She can be reached via email at [email protected] or by calling the office at (740) 622-7429.
On this T-Shirt shop we will be creating fun t-shirt designs that will inspire, educate and entertain. We have started with just a few designs, but will be adding to the mix as inspiration or demand strikes!
What if you could create a marketing piece that was a game changer for your organization? This marketing piece would create brand awareness for your organization all year long. It would engage your audience in it’s creation…and it would help raise money for a local non-profit. It would even be a beautiful piece of artwork that would inspire your customers and support a local business. Sound too good to be true? It’s not. It’s exactly what Good Boy Bakery has done for the past few years with the their Good Boy Bakery Calendar.
The Good Boy Bakery Calendars Are On Sale Now.
For the last several years, Good Boy Bakery has created a beautiful custom calendar filled with amazing pictures of their customer’s pets. They solicit the pictures through social media and there is never a shortage of photos to choose from. Everyone is proud of their puppies! The gang at Good Boy Bakery allow people to vote on the submissions and the final pictures are chosen from a small committee to make sure the images are just right.
In addition, they seek out local businesses that might want to sponsor a page. Each page on the calendar features a local business that gets a month’s worth of exposure on the custom calendar. This allows for Good Boy Bakery to help alleviate the cost of the initial printing and increase the amount of money they are able to donate to the local Animal Shelter! The calendars are then sold at Good Boy Bakery in Roscoe Village for only $10. And since the calendars are printed at Hasseman Marketing (we mentioned we print calendars right?), they are support another small business in Coshocton too!
This is a true Win-Win-Win.
What does this mean for you? There are two things I would love for you to takeaway. First, rush down to Good Boy Bakery to get your calendar. There is a limited quantity…so don’t miss out on this chance to support a wonderful small business and donate to a great cause. Second, I want you to understand that this might be a great marketing idea for your organization. Here are a few quick steps to creating your custom calendar that can serve as a marketing piece AND a fundraiser.
Get The Pictures
The better the pictures, the better the calendar. If you want to create a work of art that everyone will want to hang on their wall, it’s worth taking the time to get great photos. No matter what your organization, you can get great images. Good Boy Bakery did a great job of getting pictures from their customers. That’s amazing. You can solicit images from your customers, your team or your community. Show thing around your organization or your community that will inspire…and you are on the right track. Oh…and the higher resolution image the better. If you want to have a calendar that is really crisp, shoot for a minimum of 300 dpi.
Secure Some Sponsors
If you are a non-profit, this can be a wonderful fundraiser. And it’s a fundraiser that is more than just a handout. If you create a calendar with amazing images, your sponsors get real exposure…and are able to tie their brand to a good cause. If you can get one or two sponsors per page, you have the chance to offset most or all of the printing costs!
Get The Calendars Printed
That’s where we come in! We would love to be your printing partner on this cool project! Leave a few weeks for proofing and printing so you have plenty of time to distribute and sell the calendars.
Sell The Calendars
Now it’s time to spread the word! While you certainly can just post the calendars on social media, if you really want this to succeed, get a team of people to get out in the community to sell. This is just like most fundraisers. If you want them to work…you have to work too! Get out there and spread the word and you will create a fundraiser that not only raises money, but also creates pride around your organization or community.
Those are the steps! If you want to create an amazing custom calendar that you can be proud of, please reach out and we can talk! We would love to help. And if you have not already, run to Good Boy Bakery to get their calendar before they are gone!
Since the beginning of the pandemic, leaders have been trying to find a way to communicate the steps to take to slow the spread of the virus. As we all know, in March, most of the country shut down in order to “flatten the curve.” That worked to slow the spread, but it shut down the economy as well. Now that we are nearing the end of 2020, the predicted ramp up of cases is upon us…and leaders all over the country (and the world) are working to slow down the spread.
That goal is what led Ohio Governor Mike DeWine to meet with local officials in Coshocton County via Zoom. He implored our local leaders to get creative and do what they can to help communicate the message that we need to be safe. After the meeting, officials from the City of Coshocton and Coshocton Regional Medical Center reached to us to help spread the word. We discussed creating a video, including many local officials, entrepreneurs and healthcare leaders to send a unified message to our community. The theme became simple.
We need to “Step up…and Mask up!”
The work on that script and video began immediately and I am proud of what we created. But it was important to us to create something that sustains the message after the initial bump. So rather than just create a video, we worked to create a campaign. Next up, we reached out to government officials to step up as well. We sent out script (that I will include below) and the first person who recorded his version of the video was Ohio Governor Mike DeWine. He applauded the efforts of Coshocton County and encouraged everyone to “Step up…and Mask Up!”
Excited about this participation, we worked to keep the momentum going. We will continue to share the message from leaders and government officials, but we also wanted to add something tangible to the mix. So what better way to encourage people to “mask up” than to provide masks with the message? We agree. The design was created (as you see in the video) and the masks are ordered and are on their way. In addition, we have created re-positionable stickers that are being printed and will be given to businesses that want to promote the message.
We are excited about the positive momentum that has been created so far…and are happy to use our powers for good. So how can we keep this momentum going? Here are a couple of ideas. First, if you are in our area and you want to participate, let us know. While we think these items will go quickly, we can try to get you a sticker and a few masks to help spread the word. We know that some people find this message divisive (I don’t get that and I talk about it here), but we feel it’s the right thing to do.
If you are not in our area, maybe you can create a campaign like ours in your community. In the interest of helping, here is the script we created that you can modify and use.
Step Up…Mask Up Script
In Coshocton County, we are proud.
We take care of one another, and look out for our neighbors.
We believe in supporting small businesses.
And we celebrate our heroes in healthcare.
We are kind…and we are proud to give back.
That is why we want to urge you to “mask up.”
Wearing a mask is not a weakness…it’s kindness. Mask up.
Wash your hands. Keep your distance. And mask up.
Step up…and Mask up.
(Multiple Leaders on screen). Step up and Mask Up
Let’s all do our part. Be kind. Support small business. Help keep each other safe.
That is who we are Coshocton County.
Let’s step up…and mask up.
Special thanks to our local leaders for not only wanting to do what’s right…but stepping up and working together to make it happen.
Here’s to keeping each other safe. Step Up. Mask Up.
Hasseman Marketing is growing, and we need a solid entry level designer to help us with the work load. We’re looking for someone with experience in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign. The position will likely be part time to start but will have the possibility to grow.
Responsibilities will include:
• Creating vector art from raster image files
• Creating Mockups of Logoed merchandise to assist the Promotional Products sales team
• Basic layout and design to assist the Print Division
• Basic Logo creation for clients
• Occasionally assisting with Print and Bindery
• Other related responsibilities as they come along
This position is ideal for someone just breaking into the field that wants to gain experience with the nuts and bolts aspects of design, and develop a stronger understanding of the programs and practices of design, both for web and print.
Our company prides itself on our culture, and work hard to hire candidates that fit in well. We are happy to help the right candidate refine their skills in design, as well as the use of the tools of the trade.
At Hasseman Marketing, we are proud of the team that helps us “Deliver Marketing Joy” each and every day. So we wanted to introduce you to some of our peeps with our series we call “Brand-ecdotes.” Today we get to meet Josh Williams.
What is something fun that not everyone knows about you?
Among the various creative things I enjoy doing, one of my favorite things to do is cook. I really enjoy spending an hour or two in the kitchen, prepping thing spices and herbs, making rubs, seasoning vegetables, and other things. When I cook, I try to go as close to whole ingredients as possible, including making my own pasta and sauces. It’s something I don’t do very often, because I get into a zone, and it makes making family dinners a little difficult, because my perfectionism makes me not want to settle for something simple and quick.
What is your all-time favorite Promotional Product and why?
I would say my all time favorite are the super soft T-shirt Tycoon shirts with the butter wash finishing. They are incredibly soft, and as someone who has always aspired to make elaborate t-shirt designs, it makes the idea that much more attainable to the masses, because no matter how intricate you get, you don’t fall into the trap of multiple colors of thick plastisol ink making the shits uncomfortable, or nearly unwearable.
What is the current product you use all the time?
My Popsocket. I got one made with my art on it, and it’s the most useful tool I’ve ever had. It’s really versatile, and it makes my phone easier to handle. It also lets me personalize while leaving most of the actual phone uncovered.
What is a company or brand that you admire and why?
I may be biased because It’s run by one of my best friends, but I have a lot of admiration for Rusty Waters Apparel, a rust belt themed clothing company from the Youngstown area. The owner, Kate Butler, has put a ton of work and hustle into the brand, garnering her a lot of attention, regionally and nationally, and has put a lot of herself into it. The shirts are creative nods to the cultures of Pittsburgh, Youngstown, and Cleveland, and the general Rust Belt area as a whole. They’ve also begun to branch out into just creative and interesting designs that don’t necessarily have to do with the region. A very inspirational company.
What is your favorite part of “Delivering Marketing Joy?”
One of my passions in life is seeing people really embrace and fulfill what they feel like they are here to do, some would call it their calling. The part I love of Delivering Marketing Joy is the moments when we have the opportunity to hand a package of promo, or more in my case, deliver a campaign, marketing strategy, brand, or video, that lets someone who’s struggling with the idea of pursuing their passions as a business see, perhaps for the first time, that what they’re doing is real, and legitimate. Helping people pursue what they love and helping them find success there is what bring me the most joy, especially when I can use my passions to help them get there.