Jade Hasseman Joins the Hasseman Marketing Team

(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again.  Hasseman Marketing is excited to welcome Jade Hasseman to their team.  Hasseman will be joining the team as an Administrative Assistant and Inside Sales team member.

“I am thrilled to add Jade to the team,” says Hasseman Marketing CEO, Kirby Hasseman.  “Jade has an infectious personality and amazing energy and we are excited to see how that helps our clients.”

In her new role, Jade will be the Administrative Assistant to Kirby Hasseman and she will help with social media as well.  Jade will be a remote employee as she is located in Colorado Springs.  She can be reached via email at [email protected]

Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio.  They can be found online at www.HassemanMarketing.com.  In addition, you can follow them on Facebook at  https://www.facebook.com/hassemanmarketing. You can also find more out about our staff at https://hassemanmarketing.com/about/.

Why Employee Appreciation Day Is Crucial for Businesses

Employee appreciation day, the first Friday of March every year is an important event for businesses of all sizes. This special day provides employers with the opportunity to recognize and reward their employees for their hard work and dedication throughout the year. It’s also a great way to boost morale and create an atmosphere of appreciation and respect.  It helps you “build a tribe.”  We talk about that here.

Employee appreciation day celebrates the accomplishments and contributions of each and every employee. It is an opportunity to show employees that their efforts are appreciated and that their hard work is valued. When employees feel appreciated and valued, it increases their job satisfaction, productivity, and loyalty. In turn, this can lead to a better overall work environment, higher employee retention rates, and greater job satisfaction.

It’s about bridging the Appreciation Gap

Employee appreciation day also serves as a reminder to employers that their employees are the foundation of the organization. Without their hard work and dedication, the business would not be able to run as smoothly as it does. By taking the time to recognize each employee’s individual contributions, employers are sending the message that they value their employees and acknowledge their hard work.

Employee appreciation day should also be used to create a sense of camaraderie and connection among the employees. This can be done by organizing team-building activities, having a celebratory lunch or dinner, or offering rewards and prizes. These activities help create a sense of unity among the employees and show them that their employer really cares about them.  This is where Branded Merch can really come into play.  We have created this curated shop for cool ideas to help you show your team you appreciate them.

Finally, employee appreciation day is an opportunity for employers to express their gratitude for the hard work and dedication of their employees. It is a great way to show employees how much their efforts are appreciated and to thank them for their contributions. It is also a great way to remind employers that their employees are the foundation of their organization and that they should always be valued and appreciated.

Again…shop here for ideas on how to make sure your team knows you appreciate them.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

How To Build Appreciation Into Every Day Of The Week

I was at a small group meeting recently with a group of high achievers.  These are high-character people who have had success in their life.  I respect this group.  As we went around the room discussing things that were on their mind, a theme bubbled to the top for me.  Many of the people in the room were struggling with a common challenge.  They lacked any positive recognition for their achievements.

Leaders in their organizations did not pat them on the back and thank them for their hard work…and it hurt.

These are highly educated, accomplished individuals.  These folks show up every day and do their best.  But the cultures they were working in did not recognize their efforts…and it was grinding them down.  I am sure if you asked them, they might say they didn’t need a pat on the back.  “Doing good work is enough.”  But it’s not.

Being recognized for your contribution is something we all need.

We might not even think that we “want it.”  We need it.  Organizations that don’t understand the human need for recognition struggle.  I was watching it happen in front of my eyes.  These people who are leaders in their own organizations were frustrated…and the solution seemed so simple.  But as I have said many times before, simple is not the same as easy.

Organizations (yes yours) need to do a better job of showing appreciation to their team.  As I have said before, there is an Appreciation Gap in most organizations.  If you ask leadership if they show appreciation, they will tell you that they do.  But most employees don’t feel appreciated or recognized.  That appreciation gap creates a divide in an organization that frustrates everyone.

Appreciation Has To Be Intentional

The fact is, life and business are busy.  Even leaders that have the best of intentions can lose sight of showing appreciation.  We have a lot to do and a lot to manage.  And let’s face it, some of us are not as good at thinking of gestures of kindness as others.  Unless I make a point of it, I lose track too!  That is why leaders need to be intentional about showing appreciation.

We need to schedule appreciation.

As I have said hundreds of times, “If it’s not on my calendar, it doesn’t exist.”  If that’s true of my appointments and sales calls, why would appreciation be any different?  So here is how to build appreciation into every day of the week.  If you do this regularly as a leader, you have a chance to bridge that appreciation gap in your organization and improve your culture.

Monday:  Do a weekly walk around looking for people to lift up.  Someone on your team has probably done something worth mentioning.  Call that out.  If not, there might be someone that is struggling.  Look your team in the eye.  Make it a point to listen.  Take an hour a week to lift your team up.

Tuesday:  Send one thank you card.  If you do this before your day goes crazy, this will not take long.  When you stack this up, week after week, your team will feel seen.

Wednesday:  Bring in the merch!  Once a week, pick out a high performer to recognize with a cool piece of branded drinkware or apparel.  There is nothing like cool branded merch to help build a tribe.  In addition, by doing this, you start to create a habit of “looking for good things” in your organization.  A human brain is an amazing tool.  When you tell it to start looking for things to celebrate, it finds them!

Thursday:  Take a team member to lunch.  By taking some time away from the office, you can really build a better relationship with your team members.  And of course, if you are willing to listen, this goes even deeper.

Friday:  Send out a weekly email to your team commending some cool accomplishments.

Now…put these on your calendar.

None of these are huge time or financial commitments.  They can, however, make a big difference in your team.  But if you leave them to chance, they won’t happen.  Build appreciation into every day of your week if you want to do it consistently.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

The Hasseman Marketing Year In Review

It’s funny.  So many of us said something like, “If we can just get through 2020, everything will be okay.”  And of course, as we look back at the tumultuous year that was 2021, we understand that watching the ball drop on New Year’s Eve is not a solution.  2020 was a tough year, to be sure.  There were plenty of lessons to learn.  We actually wrote a blog about a few of those lessons here.  So to put a bow on 2021, we wanted to do our Hasseman Marketing Year In Review…through our content!

The Supply Chain Challenges

You are probably tired of hearing about challenges with the supply chain.  I get it.  We have been talking about them since back in April.  We even wrote this blog back in July saying that organizations should order their holiday gifts then.  This is not an “I told you so” moment.  It’s just an acknowledgment that the challenges are real.  And the lesson here is that these challenges will not “fix themselves” on December 25th.  If you are responsible for purchasing branded merchandise in 2022, you will see the same challenges.  Here are the 6 things we said you could do to help…it will be important that you stick to that plan moving forward.

It’s Time To Invest

No, I am not talking about throwing money at crypto.  This is about investing in you and your organization.  One simple way to invest if you is to read (or listen to books).  Here are my 10 favorite books I read in 2021.  Dig in there.  If none of those tickle your fancy, we created a list of 29 game-changing business books as well.  And what about investing in your marketing?  That is what we do, after all!  So we created the HMC Marketing Pyramid.  It’s a tool that will help you decide where you need to invest your marketing dollars (and efforts) first.

Finally, we want to help you with your goals for 2022.  So we have created this FREE course on how to create goals that help you move the needle in your business and your life.  Sign up here and we will email you the course at no charge.

New Team Members

Another theme I see when I look back at 2021 is the addition of new team members and services.  Katlyn took a promotion, Skylar joined the team and we even welcomed Dustin Haywood back!  These new additions allow us to offer new and better services and continues to make HMC a fun place to work!  Our most recent addition, Briar (helping to keep the print room rocking) is keeping that tradition rolling!

2021 has certainly been a year of change.  And isn’t that what they say the one constant of life is?  Through all of that, we want to continue to provide you with value.  Whether we are writing about how to market without Facebook, or even how our Haters Help Us, the goal is to help lift you and your organization up!  So thank you for taking this journey with us!  We are excited to work with you and we can’t wait to see what 2022 has to offer.

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10 Of My Favorite Books From 2021

Over the course of the past 18 to 24 months, most people’s lives have been changed.  Some people have been totally upended, while others have been blessed to have come through the pandemic with just a few scratches.  But either way, most of us have had the chance to look at our lives…and decide if we want to re-imagine them.  This was not the time to put our head in the sand and “just wait it out.”  It was the time to invest in ourselves.

One of the best ways to invest in yourself is by reading (or listening) to books.

I have talked quite a bit about game-changing books on this blog.  Here is a list of 29 that I think everyone should check out.  So what books have had my attention in 2021?  Here are 10 of my favorite books from 2021.

Get Different

When Mike Michaelowicz writes a book, I line up to read it.  I am almost never disappointed.  This time Mike talks about why using “best practices” is a terrible way to stand out in a crowded marketplace.  You can get your copy here.

The High 5 Habit

Mel Robbins has a way of speaking directly to my soul.  Her latest book High 5 Habit highlights a concept so simple that it feels silly.  But listen to this book and you will realize it’s not.  I say “listen to this book” because Mel has a great delivery.  She is very real…and I loved it.

Peak Mind

I have been a slow adopter of meditation.  I still struggle to practice every day.  In her book Peak Mind, author Amishi P. Jha shows the science and studies to help you understand why it’s a must.  If we want to succeed in today’s world (and certainly tomorrow’s), we are going to need a Peak Mind.


In a word…wow.  As I mentioned at the beginning, we have all lived through a crazy time for the last 18 to 24 months.  Premonition by Michael Lewis tells the story of the pandemic from behind the scenes. It opened my eyes to some of the challenges we have with public health, but also why some of the solutions can work…and not work.  Really liked this one.

Cumulative Advantage

Why do some people succeed and others struggle?  For some, they have an early advantage that they lean into.  It’s their Cumulative Advantage.  In this book, Mark talks about what that is, and how to create it even if you don’t begin with the headstart of privilege.

Promised Land

Let’s not get political here.  I just wanted to learn some “behind the scenes” from the man in the White House.  This one was interesting (and yes, political) and too long (and this is Part 1).  But it does give insight into Obama’s vision for the country, and where he felt he did well…and where he failed.  I thought it was totally worth my time.  Find Promised Land here.

12 Months To $1 Million

Have you ever wanted to start a business selling items on Amazon?  In the book 12 Months to $1 Million, you can learn how from someone who has done it more than once.  Ryan Daniel Moran talks about how to find the perfect niche, create the right product, and then how to scale it up with new products.  I have recommended this one to several people looking to start a business.


We all have a voice playing on repeat in our heads…it’s our own.  In his latest book Soundtracks, Jon Acuff talks about why that voice can really be our worst enemy if we allow it.  And he gives real tactics to take your own voice back over (in a good way).  This was probably one of my favorite books of the year…totally recommend this one.


I was a fan of Matthew McConaughey before this book.  But the book Greenlights takes it up a notch for sure.  McConaughey gives you incredible detail into his life and insights that I found powerful.  I found this book to be fun, insightful, and surprising.  And for me, the audiobook was the way to go for this.  McConaughey narrates it himself and his gift as a performer shines through in the audio.

Think Like A Monk

The final book on my list is Think Like a Monk by Jay Shetty.  Shetty tells the story of how he became a monk, and why he left.  His insights into training the mind were great.  I really enjoyed him explaining why we all need to have more “T.I.M.E.” in our morning if we want to have a more productive day.

So that is my list of 10 of my favorite books from 2021…so far.  I have a few more I hope to finish (including the new Will Smith memoir) soon.  If you want to keep learning and growing, how about one more book to consider?  You can get the ebook version of my book “The Give First Economy” here.  I would love for you to it check out…and share it with your team!  Oh…and feel free to sign up for our weekly VIP newsletter here.

How Haters Can Help Us

There I was, standing in front of a skeptical-looking group of local leaders.  They were eyeing me strangely, with heads cocked to one side and eyebrows up because I had just said something strange.  What sentence had made them look at me that way?  What had I said?  Simple.

“The haters help us.”

I was working with this group of amazing local leaders on an issue in Coshocton County.  We were placing a tax increase on the ballot to fund a local Justice Center.  It was a tax increase.  So of course there were detractors!  In every community, across the country, new taxes are (and should be) looked at skeptically.

Let’s Define Haters

To be clear, those that simply disagreed with the tax levy are NOT who I am calling “haters.”  We have redefined this word to include everyone that disagrees with us.  That is not the case.  Civil discourse is incredibly important.  In addition, for your business, haters are not people who don’t like what you have to offer or those that ask questions.  Both of those are important for you to make your offer better.  Even those that actively complain about you online can add value if you deal with them properly.  I even wrote about 3 simple steps to deal with those complaints (or haters) here.  

In this context, I am talking about the trolls.  These are the people who are overly negative about any issue, service, or product you are promoting.  This group of people is often the smallest but the loudest.  They are mean-spirited, caustic, and intensely filled with vitriol and hate.  No matter how often you try to (kindly) address their concerns, they keep piling on the negativity.  They even sometimes go so far as to create clearly fake accounts so they can make accusations without retribution.

These, my friends, are haters.

So with that definition, you might be asking, “How can the haters help us?”  I am so glad you asked. They really can help a cause or an organization, believe it or not.  Here are two ways.

They Increase Our Reach

This is just delicious.  Here is a simple secret when it comes to social media.  Facebook (and other social media channels) want to keep you on their platform.  In order to do that, the algorithm works to show you things that it believes you will find interesting.  They are in the attention business and in order to keep yours, they want to show you interesting things.  How do they determine what is “interesting?”  While there are many factors, a simple way it is determined is through engagement.  Engagement is measured by likes, shares, AND comments.  So when a “hater” goes off on your page by commenting over and over again, they are telling Facebook that this is interesting and important…so it should show more people.

When managing the page, your first inclination might be to block them or delete their comments, I often advise against it.  I would rather address any legitimate questions to show them (and the rest of the audience) that I care about the engagement.  That shows the algorithm more activity and the audience a genuine desire to address the situation.  The only time I delete comments is if they are profane, threatening, or libelous.

So by “hating” on us, they increase the reach of the message they say they are against.

They Decrease Their Credibility

In addition, this type of character is often a bit obsessive.  They might comment over and over again on different posts saying the same thing.  Or they might attack other people that support your business or offering.  Basically, they are a hater to everyone…not just you and your organization.  This sort of activity decreases their credibility in the rest of the discussion with the rest of the audience.  The more they comment or “hate,” the more they do it.

So if they are decreasing their own influence, and they don’t like what you say, it tends to raise your reputation in the process.

That leads me back to the original sentence.  While this type of person can be frustrating, “the haters help us.”

As a side note, congratulations to all of the community members that worked to pass several levies in the Coshocton community.  It was a good day and I am proud to have had a small part in helping move these initiatives forward.

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