Jade Hasseman Joins the Hasseman Marketing Team

(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again.  Hasseman Marketing is excited to welcome Jade Hasseman to their team.  Hasseman will be joining the team as an Administrative Assistant and Inside Sales team member.

“I am thrilled to add Jade to the team,” says Hasseman Marketing CEO, Kirby Hasseman.  “Jade has an infectious personality and amazing energy and we are excited to see how that helps our clients.”

In her new role, Jade will be the Administrative Assistant to Kirby Hasseman and she will help with social media as well.  Jade will be a remote employee as she is located in Colorado Springs.  She can be reached via email at [email protected]

Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio.  They can be found online at www.HassemanMarketing.com.  In addition, you can follow them on Facebook at  https://www.facebook.com/hassemanmarketing. You can also find more out about our staff at https://hassemanmarketing.com/about/.

New Webinar: 7 Steps to Great Event Marketing

Many organizations we work with, go to events to tell their story.  Whether it’s community events, job fairs, trade shows, or conferences, events are a great place to market your business.  But how do you know you are being effective?  In this new webinar, 7 Steps To Great Event Marketing, we will give you a roadmap to make sure you are doing event marketing right.

Our new webinar will be Friday, January 27th at 2 pm.  Register here for FREE.

The webinar will be only 30 minutes and we will cover some tactics you can get started on right away.

So please join us!  Just head here to register now.  And please feel free to invite other team members that you think might get value from the training!

It’s FREE.  It’s ACTIONABLE.  And it’s Friday, January 27th at 2 pm.  Please register here.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

 

New Webinar: 5 Marketing Tactics to Thrive in 2023

It’s hard to believe that we are in the final month of 2022…but here we are!  So how will you use the time wisely in order to get ready for 2023?  We all want to start the year on the right foot.  So we at Hasseman Marketing intend to help!

New Webinar: 5 Marketing Tactics to Thrive in 2023

We have created a new FREE webinar called 5 Marketing Tactics to Thrive in 2023 and it will be Friday December 16th at 2pm.  There is no cost and no obligation.  This is just a new piece of content created to get your wheels turning so you can plan to up your marketing game in 2023.

The webinar will be only 30 minutes and we will cover some tactics you can get started on right away.

So please join us!  Just head here to register now.  And please feel free to invite other team members that you think might get value from the training!

It’s FREE.  It’s ACTIONABLE.  And it’s Friday December 16th at 2pm.  Please register here.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

 

7 Ways To Drive Traffic To Your New Website

“If you build it, they will come.”  This is a line from an iconic Hollywood movie called “Field of Dreams,” with Kevin Costner.  It’s also one of the biggest lies we believe in business when it comes to creating a new website.

Building a new (or improved) website for your organization can be exciting.  It takes a lot of planning and hard work.  And hopefully, when you are done, you are incredibly excited about the outcome!  The problem that many organizations run into is they think that when the website is built, the work is done.  They believe the line from the movie.  They have built it…now the traffic will come!

Unfortunately, that’s not how website traffic works.

I hate the be the bearer of bad news, but once the site is functional, now the work of driving traffic to the website begins.  This is one of the ways that websites are just like a retail establishment.  You can’t just put up the “open” sign and have a steady flow of traffic.  You have to do the work.  So here are 7 ways to drive traffic to your new website.

Paid Traffic

You have likely heard of Google Adwords and Facebook ads.  These are incredibly effective ways to drive traffic to your site.  The best part about this traffic is that it tends to be very targeted.  When it comes to Google Adwords, they have likely searched for the very solution you provide.  For all its faults, Facebook is incredibly good at creating traffic as well.  This is a great way to get your website on the map.  The downside, of course, is that if your entire strategy is built on paid traffic, the cost will just continue to rise.

Press Releases

This is such an often overlooked strategy.  When well-written and well-targeted, this can be extremely effective.  We recently launched a website called JobsInCoshocton.com.  The idea is to educate 17-24-year-olds in Coshocton County about the opportunities in their hometown.  While sending this press release out nationally would make no sense, the local media is very interested.  If you pick the right target, the audience might be hungry for your news.

Content Marketing

There are a LOT of ways to use content marketing to promote your new website.  The first is to create a blog on the new site or to have other interested bloggers write about it to drive traffic.  You can also create videos or podcasts that can talk about the importance and features of the new site.  You can also request to be a guest on other podcasts or videos.  These content providers may already have an audience that speaks to your target, so you can help them (by providing interesting content) while they help you!

In the example of JobsInCoshocton.com, we will likely feature that team on the Coshocton Conversations podcast soon.  That podcast already speaks to people who are interested in the area, so they would be a perfect fit!

Direct Mail

We have said it before here, direct mail is not dead.   And with the pandemic, its effectiveness has increased.  When you want to drive traffic to your new site, a targeted direct mail piece can be powerful.  A few tips to help increase the effectiveness include:

  • Make it clear what you want the audience to do.  Put a QR code on the piece to show people to scan it so they can head straight to the site.
  • Do a postcard so they don’t have to open anything to see the information.
  • Add an extra feature (like a magnet) so there is added long-term value to promote the site.
  • Make it bumpy.  Add a piece of branded merchandise to improve open rates and the long-term success of the mailer.

Branded Merchandise

Using Branded Merchandise is a great way to build a tribe.  These brand advocates can become the best source of “word of mouth” for your new website.  The best brands have a tribe of people excited to tell the story.  And if you are smart, you can make that even easier.  You can certainly add your website to items that have a large enough imprint area.   And just like your direct mail piece, you can create an amazing piece of merch with a QR code as well.

Branded merchandise is (by its nature) very targeted and also longer lasting.  So by incorporating a quality piece of branded merchandise into your campaign, you can not only give the website a boost in the short term but give it a longer-lasting impact as well.

Email and Text

We have talked about the difference between brand marketing and direct marketing here before.  Branded merchandise can serve both purposes.  Email and text messages are hardcore direct marketing!  Your own list of contacts in email and text can be one of the most valuable assets you have in your marketing toolbox.  You own that list.  By letting these “VIPs” know that you have a new website, you can create direct traffic to the site…right away!

Event Marketing

When you know exactly who you are marketing to, you know what events they attend.  Whether that is going to a trade show, a community event, or an educational conference, getting face to face with that audience can be powerful.  At these events, you can create a buzz around the website and even show people how to use the new site.  This “hand to hand combat” can be a great way to tell the story of your organization…and why the new website can be a great tool!

These are 7 ways to drive traffic to your new website.  As you can see, I talk quite a bit about targeting the right audience.  Traffic only really matters if it’s the right traffic.  By using these strategies, you can not only increase traffic…but the right kind of traffic to the website!

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

 

Briar Swigert Joins the Hasseman Marketing Team

(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again.  Hasseman Marketing is excited to welcome Briar Swigert to their team.  Swigert graduated from Coshocton High School and brings enthusiasm and a hard-working spirit to  Hasseman Marketing.

“I am thrilled to have Briar on the team, and cannot wait to see what amazing things he brings to the table,” says Hasseman Marketing CEO, Kirby Hasseman.  “Not only does he have a great attitude and is willing to learn, but he is also very diverse in his talents.  That will be great for us and our clients!”

In his new role, Briar will lead the print production for Hasseman Marketing and clients as well.  This includes business cards, postcards, invitations, letterhead, envelopes, books, calendars, etc. for Hasseman Marketing clients. In addition, Swigert has a creative mind and is learning the digital marketing design side of things as well.

“I am so excited to see what all I get into here,” says Swigert.  “I am learning something new each day, and am eager to help Hasseman Marketing and our community with their marketing needs.”

Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio.  They can be found online at www.HassemanMarketing.com.  In addition, you can follow them on Facebook at  https://www.facebook.com/hassemanmarketing. You can also find more out about our staff at https://hassemanmarketing.com/about/.

Coshocton County Chamber of Commerce Website Is Live

As we approach the New Year, it’s a great time for organizations to take a hard look at their marketing.  Do you love your brand?  How do you feel about your website?  This is why we created HMC Marketing Pyramid.  It’s a simple tool that helps you look at your organization and decide where to start.  The Coshocton County Chamber of Commerce is one organization that will be starting the new year with a new website.

Coshocton County Chamber of Commerce Website Is Live

We are excited to announce and share that the Coshocton County Chamber of Commerce is starting the new year with a new website to better serve the Coshocton County community and its members.
We were honored to be asked to create this new website and want to thank Amy and the Coshocton Chamber for allowing us to build and maintain their new website.  The task was simple. The goal was to create a more modern site that will make it easier for residents, visitors, and tourists in Coshocton County to find and connect with local businesses.  Additionally, we wanted to build the website so that businesses and organizations can join, pay, renew membership, and update their profiles.
With the automation built into the website, the chamber can now accept new members 24/7, maintain an up-to-date directory of members, and free up time for staff to do more direct service and less administrative tasks.  Are you a member of the Coshocton Chamber (or do you want to be)?  Make sure you bookmark the member directory and use it to find your next service, restaurant, or entertainment venue in and around Coshocton.  If your business isn’t listed, join today.  And thank you so much to the Coshocton Chamber for letting us help you on this project!

Yes…Hasseman Marketing Does Websites

At Hasseman Marketing, we are very proud to offer full website development services.  We have partnered with many local agencies to create websites that help to serve their clients and grow their businesses.  Some of these sites include the Coshocton County Port Authority, Coshocton County Job and Family Services, and ChooseCoshocton.com to name a few.
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