The Step Up Mask Up Campaign

Since the beginning of the pandemic, leaders have been trying to find a way to communicate the steps to take to slow the spread of the virus.  As we all know, in March, most of the country shut down in order to “flatten the curve.”  That worked to slow the spread, but it shut down the economy as well.  Now that we are nearing the end of 2020, the predicted ramp up of cases is upon us…and leaders all over the country (and the world) are working to slow down the spread.

That goal is what led Ohio Governor Mike DeWine to meet with local officials in Coshocton County via Zoom.  He implored our local leaders to get creative and do what they can to help communicate the message that we need to be safe.  After the meeting, officials from the City of Coshocton and Coshocton Regional Medical Center reached to us to help spread the word.  We discussed creating a video, including many local officials, entrepreneurs and healthcare leaders to send a unified message to our community.  The theme became simple.

We need to “Step up…and Mask up!”

The work on that script and video began immediately and I am proud of what we created.  But it was important to us to create something that sustains the message after the initial bump.  So rather than just create a video, we worked to create a campaign.  Next up, we reached out to government officials to step up as well.  We sent out script (that I will include below) and the first person who recorded his version of the video was Ohio Governor Mike DeWine.  He applauded the efforts of Coshocton County and encouraged everyone to “Step up…and Mask Up!”

Excited about this participation, we worked to keep the momentum going.  We will continue to share the message from leaders and government officials, but we also wanted to add something tangible to the mix.  So what better way to encourage people to “mask up” than to provide masks with the message?  We agree.  The design was created (as you see in the video) and the masks are ordered and are on their way.  In addition, we have created re-positionable stickers that are being printed and will be given to businesses that want to promote the message.

We are excited about the positive momentum that has been created so far…and are happy to use our powers for good.  So how can we keep this momentum going?  Here are a couple of ideas.  First, if you are in our area and you want to participate, let us know.  While we think these items will go quickly, we can try to get you a sticker and a few masks to help spread the word.  We know that some people find this message divisive (I don’t get that and I talk about it here), but we feel it’s the right thing to do.

If you are not in our area, maybe you can create a campaign like ours in your community.  In the interest of helping, here is the script we created that you can modify and use.

Step Up…Mask Up Script

In Coshocton County, we are proud.

We take care of one another, and look out for our neighbors.

We believe in supporting small businesses.

And we celebrate our heroes in healthcare.

We are kind…and we are proud to give back.

That is why we want to urge you to “mask up.”

Wearing a mask is not a weakness…it’s kindness. Mask up.

Wash your hands. Keep your distance. And mask up.

Step up…and Mask up.

(Multiple Leaders on screen). Step up and Mask Up

Let’s all do our part. Be kind. Support small business. Help keep each other safe.

That is who we are Coshocton County.

Let’s step up…and mask up.

Special thanks to our local leaders for not only wanting to do what’s right…but stepping up and working together to make it happen.

Here’s to keeping each other safe.  Step Up.  Mask Up.

Oh…and if you want to make sure you never miss an update, sign up for our VIP newsletter.  We send it out once a week!

Celebrating New Beginnings

Yesterday, my wife and I had lunch at a brand new restaurant in Coshocton.  And when I say “brand new,” I mean it.  They opened yesterday at lunch…and we were there.  The new place is called Main Street Station and it’s next door to the Hasseman Marketing office.  So we were able to watch from a close distance at how hard they have been working the last couple of months to get ready for this.

Starting any new venture is hard, but working to open a restaurant during a pandemic has to be top on the list of challenges!

Amy and I were there because we are excited to have a new dining spot in Coshocton.  But we were also there because we understand how hard it is to start something new.  It is challenging and fun, and exciting and overwhelming and scary.  As a matter of fact, it can be all of those things at nearly the same time!  Your team is looking at you for answers that you don’t yet know.  Everything is being done for the first time.

And during those times of launch and exploration, it’s important for a community (any community) to celebrate new beginnings.

These new ventures require bravery.  They also require time and money and hard work.  But the one thing that people often forget about new businesses is, they require support.  If you want to have new gym in town, you need to join it.  If you want to have a successful restaurant in town, you need to go and enjoy it.

When someone in your community starts something new, make sure to celebrate it.  Patronize it and spread the good news.  Look for positives to share…and be a part of the reason that new venture succeeds.

P.S.  Amy and I had a great lunch at Main Street Station yesterday.  The food was fantastic (and there was a lot of it) and the new decor looks great!  And as a side note, both of my daughters are working there too…so stop in and see them!  Good luck Main Street Station!  You are off to a great start!

Make sure you never miss any content!  Check out our blog here to find more content.  As as always, you can sign up for our VIP newsletter here.

He Said She Said Podcast Episode 41

It’s time for Episode 41 of the He Said She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing!    We talk about business, family, community and more. So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This week Kirby and Amy talk about the importance of getting away.  During this different time, Kirby and Amy discuss their struggle with the idea of needing some time away to recharge…and how to do it.

Weekly Whirlwind

This week in the Weekly Whirlwind we talk more updates on the building at 539.  Progress is really happening as the 2nd floor nears completion and destruction on the 3rd floor starts.  Kirby talks about an uptick in print business during this time and the new Hasseman U.  You can learn more about that here.  

Lesson In Life

This week in the “lesson in life” Kirby and Amy talk about the importance of showing up and doing a little each and every day.  You can read a short blog about that here.  So many people succeed because they just don’t stop!

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This week we talk about two couples in Coshocton County that drove around Coshocton in an RV, playing patriotic music on the 4th of July and handing out hot dogs and popsicles.  So cool.  Learn more!

So that’s a wrap!  Thanks for listening to Episode 41 of the He Said She Said Podcast!   Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

One final thing…we have created a 5 Day Marketing Course you can take for FREE.  There is no catch.  Learn more about it here.

He Said She Said Podcast Episode 40

It’s time for Episode 40 of the He Said She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing!    We talk about business, family, community and more. So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This week Kirby and Amy talk about working from home.  Most people were forced into working from home during the quarantine.  Some people say it’s here to stay.  Kirby and Amy discuss their thoughts on what is next on “working from home.”.

Weekly Whirlwind

This week in the Weekly Whirlwind we talk more updates on the building at 539.  The 2nd floor is really coming together and Amy talks about that.  If you are interested in being on the waiting list you can find that here.  Oh…and we are trying to think of a name, feel free to weigh in with your ideas.

Lesson In Life

This week in the “lesson in life” Kirby and Amy talk about the difference between being “interested” versus being “committed.”  What is the difference?  They talk about it here!

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This week Amy shines a light on the group of people that organized the Black Lives Matter rally in Coshocton County.  Well done!  Kirby talks about the OPPA group that is working to keep some events going on during 2020 to help keep the wheels of the economy moving.

So that’s a wrap!  Thanks for listening to Episode 40 of the He Said She Said Podcast!   Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

One final thing…we have created a 5 Day Marketing Course you can take for FREE.  There is no catch.  Learn more about it here.

He Said She Said Podcast Episode 39

It’s time for Episode 39 of the He Said She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing!    We talk about business, family, community and more. So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This week Kirby and Amy talk about the idea of ending the quarantine.  While we are very excited to get back to “normal,” we discuss some things about the process that are making us nervous.  Are we headed back for more?

Weekly Whirlwind

This week in the Weekly Whirlwind we get an opportunity to hear about big progress at the building on Main Street.  Amy gives an update on flooring, painting, and using the time wisely during this shut down.  You can even learn more and sign up for the waiting list here.  Kirby talks about working hard on video projects…and a website redesign on the site.  We would love to hear your thoughts on the new look!  Here is the homepage for a shortcut!

Lesson In Life

This week in the “lesson in life” Kirby and Amy talk about thinking of others.  This is something we should always do of course, but it might be more important than ever now.  Are you considering how your actions affect others?  Maybe we all should.

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This week we talk about how educators and administrators worked hard to make this year special for graduating seniors.  We have all heard about the challenges, but there were some cool projects that made this year cool too.

So that’s a wrap!  Thanks for listening to Episode 39 of the He Said She Said Podcast!   Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

One final thing…we have created a 5 Day Marketing Course you can take for FREE.  There is no catch.  Learn more about it here.

Random Thoughts From Quarantine

As I work to put thoughts into this blog, some days I have an idea I want to cover.  But other days, I just have lots of random thoughts running through my head.  Today is one of those days.  So here are a bunch of “quick hit” random thoughts from quarantine.

Stop The Predictions

Each morning, I spend a bit of time on my treadmill in the basement.  During that time I watch and listen to ESPN or other sports shows to pass the time.  Now that there are not sports to report, I am fascinated by how much time is spent predicting when sports will restart.  I am most often amused by the predictions about Football.  I love the sport and would love to have it back.  But it’s a fall sport, and while leaders in those leagues should be thinking about it, predictions are just silly.

None of these prognosticators were able to predict the situation we are in TWO months ago.  So why would they have ANY insight into what is going to have FIVE months from now?

Listening and Reading Less

When this shutdown started I thought I would be able to read more and learn more.  That has not been the case at all for me.  I listen to a lot of books and with drive time and long run time gone, so has a LOT of my book time.  I miss drive time.

I Will Take A Small Town

When this pandemic really started to become a reality, I was struck by how excited I was to get home to Coshocton, Ohio.  Sure, it’s home.  It’s where I am comfortable.  But at a time when “Social Distancing” was one of the real ways to help slow the spread of the disease, I wanted to get to a place where people were not all over me.  I live in a rural area for a reason.  We have more room to breath.  While cities have lots that small towns don’t have, I have never been more excited to live outside of those confines.

Pass The Judgement

With the build up of anxiety, fear and time, I have seen way too much snap judgement of others.  To be candid, I have done it myself.  We always seem to be able to justify our behavior and vilify others.  I am always amused by the comments that say “I went to the grocery store and there were way too many people out and about.”  Well, how would you know?  Oh that’s right, you were out and about too.  If you are an essential worker, great.  You get a pass.  But for the rest of us, take a breath before we decide everyone else is just being a selfish jerk.

Now More Than Ever…Be Kind

Which leads nicely to “be kind.”  This is a bell we have been ringing for a long time.  But when you can, and most of the time you can, take a minute to do something for someone else.  When you feel helpless, be helpful.  You won’t feel so helpless anymore.

Like I said, random thoughts.  Thanks for reading.  If you want to dig into more content, please head to our blog page here.  We have new content nearly every day.

And in the interest of kindness, we have also created a Free 5 Day Marketing Course you can check out here.